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The PPC Science Blog

PPC how-tos and best practices

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What are Google Shopping Ads?
Sofiia Podash

What are Google Shopping Ads?

Discover how Google Shopping Ads can effectively display your products to the right audience. This guide simplifies the setup process, explains the cost-per-click system, and provides advanced tips for optimizing

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Search Scientists Principle #1
Michael Erickson

Search Scientists Principle #1: We Do What We Say

This post is outlining the Search Scientists Principles, a series of guidelines we use to manage our relationships, campaign optimizations, and our company.

These principles are what sets Search Scientists apart from other companies – both online and offline.

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