What Is Googlebot & How Do Search Engines Work? (2026 Guide)
If a page isn’t crawled, it can’t be indexed. If it isn’t indexed, it can never rank — no matter how good the content is, how fast the page loads,
Sofiia Podash August 14, 2026
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SEO vs PPC: Which Is Right for Your Business?
If you’ve got a marketing budget to spend and only one question on your mind — “should this go to SEO or PPC?” — you’re not alone. It’s one of
Sofiia Podash August 13, 2026
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How Exact Match Keywords Formula Boosts Your SEO?
When managing pay-per-click (PPC) campaigns, it’s important to use exact match keywords to target your ads precisely. This introduction explains what exact match keywords are, their benefits in advertising, and
Sofiia Podash May 6, 2024
How Can Performance Max Campaign Boost Your Google Ads?
In this article, a Search Scientist will walk you through Performance Max Campaign. These campaigns represent Google’s strategy to enhance your advertising across its entire network. We’ll demonstrate how to
Sofiia Podash April 22, 2024
Standard Google Shopping Must-Do’s For Optimal Results
With the steady push towards PPC automation, it’s easy to forget that you can still enjoy profitable results from standard Google Ads Shopping campaigns while retaining more control and gaining
Andreea Popa June 9, 2021
How To Tailor Your Ads Like A Pro – A Complete Guide On Ad Customizers
Curious to find out how a single text ad can be varied in hundreds of different ways and show only the most relevant variation to each potential customer? Welcome ad customizers!
Claudia Ramba December 19, 2019
Smart Shopping Campaigns – Can They Boost Your E-commerce PPC Efforts?
Google Smart Shopping campaigns have caused some concerns among marketers and made them question if they can place their faith in the hands of machine learning.
However, even though they are mostly considered a “black box”, they can lead to great results.
Claudia Ramba December 3, 2019
Mobile Marketing Trends for 2020
Mobile marketing trends change every year and most of them are correlated with the innovations of mobile devices.
Here are four channels that will certainly be among the top mobile marketing trends for 2020.
The Search Sci Contributors November 25, 2019
CTA Conference 2019 [Key Takeaways]
If you’re anything like us, we wait for CTA Conference all year. As always, the anticipation was worth the wait.
Interested in what happened at one of the biggest marketing conferences of 2019?
Shire Lyon October 9, 2019
Facebook ad examples – How to take an ad from invisible to remarkable
How can brands create a more helpful ad experience on social networks and be less interruptive?
In this post, we will try to answer this question and we’ll get inspired by some killer Facebook ad examples. How are effective ads crafted?
Claudia Ramba September 25, 2019
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