In this article, a Search Scientist will walk you through Performance Max Campaign. These campaigns represent Google’s strategy to enhance your advertising across its entire network. We’ll demonstrate how to
In today’s competitive world, brands face the challenge of standing out among many similar products or services. To meet this challenge, understanding brand archetypes is essential for a successful marketing
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3 AdWords Rules Every Campaign Needs This post is part of a series: 100 Days of AdWords Help The robots are taking over. Don’t worry, John Connor, this post will
I audit around 150 AdWords accounts every year. That’s about three different accounts a week. Today, I’ll discuss one of the most important metrics in these audits: Exact Match Impression
What happens to most of the people that visit your website? They leave, of course. Your credentials don’t matter. Your product or service quality are irrelevant. It’s a rule of
Adding a new user to your Google Ads account is a matter of just a few clicks. Convince yourself here.
I can hear the “gotcha” question by my interviewer. The year was 2009. I was interviewing for a paid traffic position early in my online marketing career. What’s the largest
It’s very normal for people to focus on keyword research, match types, budgets, and ads. Those are all extremely important and have a big part in your success on AdWords.
However, even the best ad, the perfect keyword, and an ideal budget is wasted on a bid that is either too expensive or too low.
I have a few choice words for the AdWords Web Interface. This is why this post is about why you should download AdWords Editor. When you log into adwords.google.com and start poking
You picked the right kind of keywords. You created great ad copy. You didn’t chase vanity metrics like CTR. You built a profitable AdWords campaign. You are wondering, what’s next?
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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