What is more annoying: having to pay for extra guacamole or losing money because your ads appear for irrelevant searches?
All things tasty aside, there are just some search queries you never want your ads to appear for.
In a previous post on AdWords Editor vs Negative Keyword Lists we touched on Negative Keyword Lists, however, this article’s topic is another type of negative keyword called Universal Negative Keywords.
What are universal NEGATIVE keywords?
Ultimately, Universal Negative Keyword Lists are a permanent block list for your campaigns. By and large, there are just some search queries that will have a higher chance of not being relevant to most people’s campaigns.
Example: 2nd Hand, Career, or Gambling.
Of course here at Search Scientists, we want you to have the best campaigns possible. So in that spirit, we want to share a gift! Here is an extensive list of Universal Negative Keywords that you will find useful. It contains 800 negative keywords that will very likely be irrelevant for your business.
Make sure to look through the list and see if there are any keywords you may actually need. Once that’s done, go ahead and add it to your own Negative Keyword List.
Meanwhile, check out this video going more in depth on Universal Negative Keywords.
In our Free PPC Audit we'll take an in-depth look into your account and give you suggestions to improve your conversions - incuding negative keywords.