PPC Reporting Best Practices: The Report Theory Framework
Know your data, know your PPC campaigns!
Today we’re sharing how we’re using data display to improve our internal processes and the PPC game for our clients.
Andreea Popa July 10, 2026
The PPC Science Blog
PPC how-tos and best practices
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How to Manage Your Google Ads Account Default Settings
In the complex world of Google Ads, understanding and managing default settings is not just a technical detail—it’s a critical factor that directly influences how your budget is spent and
Sofiia Podash June 9, 2026
Performance Max vs. Standard Shopping: When (and How) to Make the Switch
Performance Max vs Standard Shopping for ecommerce: why PMax’s ROAS is a vanity metric, when to switch, and our exact PMax-to-Shopping transition framework.
Michael Erickson June 5, 2026
How Can You Improve Your Google Ads Optimization Score?
The Google Ads Optimization Score is a critical metric that shows how well your ad campaigns align with Google’s best practices. Ranging from 0% to 100%, this score helps you
Sofiia Podash June 4, 2026
Facebook Advertiser Access: How to Grant Client Access
Do you need access to your client’s Facebook Ads account but find yourself overwhelmed when it comes time to do it? Granting the access can feel intimidating if you don’t know your way around.
While it might feel like wandering around a Minecraft world, don’t panic! We’ll give you the map to requesting access to your client’s account.
Andreea Popa April 23, 2026
Why Search Lost IS (Rank) is the Most Underrated Metric in Google Ads
In the high-stakes world of digital advertising, most practitioners fall into the trap of survivor bias. They focus exclusively on the data generated by successful clicks, such as conversion rates
Sofiia Podash April 14, 2026
Conversion Rate Optimization:
How to Go from Bounce to Sale
You may have looked at your website analytics lately and found that people are visiting, but they’re not filling out your lead form, or calling, or buying. No conversions mean your website isn’t doing its job, but how do you fix it?
You need to take a closer look to Conversion Rate Optimization!
Read on, we’re talking about seven valuable strategies that you can use for improving your website’s conversion rate.
Karolina Facchin April 14, 2026
How can product identifiers enhance online visibility?
Product identifiers are essential tools for identifying and tracking products globally, as the purpose of the product identifier is to enhance business operations by simplifying inventory management, ensuring regulatory compliance,
Sofiia Podash March 27, 2026
An Advanced Masterclass in Web Heatmap Analytics
Welcome to the granular world of behavioral analytics. While traditional quantitative tools excel at reporting the absolute metrics of user acquisition and bounce rates, they fundamentally fail to explain the
Sofiia Podash March 3, 2026
How Can You Master SEM Ad Text for Better Results?
Competing for attention in search engines can be challenging, especially if your SEM text ads don’t stand out among the competition. How can you boost your ad’s visibility and conversions
Sofiia Podash January 6, 2026
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