With the steady push towards PPC automation, it’s easy to forget that you can still enjoy profitable results from standard Google Ads Shopping campaigns while retaining more control and gaining
Automation allows for more efficient ways to run Microsoft Advertising campaigns. Learn how to use scripts to make your job easier.
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Advertisers spend a lot of time building out extensive lists of keywords that they want to get clicks for, however, that same focus is necessary for negative keywords that you
This post is outlining the Search Scientists Principles, a series of guidelines we use to manage our relationships, campaign optimizations, and our company.
These principles are what sets Search Scientists apart from other companies – both online and offline.
All About AdWords Call Extensions It’s tough to design compelling online ads with attractive descriptions. It can be especially difficult when you want to include things like your business phone
Mastering the art of AdWords requires a solid understanding of quality score. Why? There’s a direct positive correlation between quality score and pay per click (PPC) success. Recently, I’ve written
3 AdWords Rules Every Campaign Needs This post is part of a series: 100 Days of AdWords Help The robots are taking over. Don’t worry, John Connor, this post will
I audit around 150 AdWords accounts every year. That’s about three different accounts a week. Today, I’ll discuss one of the most important metrics in these audits: Exact Match Impression
What happens to most of the people that visit your website? They leave, of course. Your credentials don’t matter. Your product or service quality are irrelevant. It’s a rule of
Adding a new user to your Google Ads account is a matter of just a few clicks. Convince yourself here.
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