Welcome to the granular world of behavioral analytics. While traditional quantitative tools excel at reporting the absolute metrics of user acquisition and bounce rates, they fundamentally fail to explain the
If you’re not using Google Shopping Showcase Ads, then your Shopping Campaign is only performing half as well as it can.
Learn how these ads will improve your performance.
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There isn’t much as frustrating as feeling left in the dark about what is going on with your PPC team.
That’s why here at Search Scientists, we hit client communication hard.
Let’s start breaking the chains of a “one size fits all” marketing strategy. By the end of this article you’ll be mastering the digital marketing funnel. We’ll show you how to align your PPC campaigns to your business’s sales funnel stages and what KPIs to look at when measuring your success.
If you’re running PPC ads for your eCommerce store, you’re probably already tracking metrics such as Cost Per Click, Click Through Rate, and Cost Per Conversion.
That’s fine and dandy, but… how about your ROAS?
For those of you who aren’t paying attention to your ROAS, chances are, you’re leaving money on the table.
At Search Scientists, we pride ourselves on being lifelong learners, and that pays large dividends in PPC. Constant algorithm changes, rule additions, new competition, and more can quickly change the landscape we work in.
It is not enough to simply optimize and tweak anymore. We must do thorough PPC planning and implement those strategies in order to thrive. And that’s exactly what you get at Search Scientists.
“There’s nothing else we could have done to increase our profit in 2018!” – said no ecommerce business owner ever.
No matter how hard you try, there are always opportunities to sell more. By the end of this article, you’ll have learned advanced strategies on what you need to do in order to have stellar Google Shopping Campaigns in 2019. We’ll help you break sales records and find your own kaizen into the Shopping Ads world.
When Ultra* first came to us, they had very common issues with their Amazon PPC management. These ranged from search term management, bids, and campaign structure.
Our PPC techniques, combined with Ultra’s great brand recognition in their industry, resulted in explosive growth for their Amazon account.
Ultimately, we helped Ultra cross the coveted “7-Figure-Revenue at single-digit ACOS” threshold, something we’re thrilled to be a part of.
No matter how users are visiting your site, Facebook is an effective tool with unrivaled reach. Facebook retargeting will allow you to leverage the full power of this network.
If you’re an eCommerce marketer or business owner who wants to grow your store’s revenue, the answer is simple — turn to eCommerce PPC.
Why do we say so? Well, if you insist on reaching out to consumers exclusively through organic methods, you’re essentially stunting your growth.
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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