With the steady push towards PPC automation, it’s easy to forget that you can still enjoy profitable results from standard Google Ads Shopping campaigns while retaining more control and gaining
Automation allows for more efficient ways to run Microsoft Advertising campaigns. Learn how to use scripts to make your job easier.
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Welcome to Day 18 of 100 Days of Google Ads Help. In the previous post, you learned 20 ad copy strategies to put your Click Through Rates (CTR) ahead of
Last time, I wrote about three general ways to create better AdWords ad copy by A/B testing for conversions, standing out from the crowd with your USP, and focusing on features
I like to look at ad copy from the perspective of the searcher. Why Do People Use Google? People head over to Google for a very simple set of reasons,
Not all PPC keywords are created equal. Some keywords will put you on the fast track to broke. When I train people who enter the world of PPC, one of the first
There are a variety of different ways we see ad groups organized for Search Network campaigns. I’ve seen everything from: 100 keywords, all broad, one ad group 100 keywords some broad,
If you have been following along with our 100 Days of AdWords Help Series, you know we’re knee-deep in keywords. We’ve discussed: The difference between keywords and search queries. Exact
Update to this post: https://www.youtube.com/watch?v=9cKUwhnR_hk Welcome to our series: 100 Days of AdWords Help. If you have been following along, we have been discussing different kinds of keywords: exact, phrase, broad,
Welcome to 100 Days of AdWords Help, the series from Search Scientists designed to help you better manage your AdWords account. Currently, we’re learning about kinds of keyword match types you
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