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Universal App Campaigns - UAC - Search Scientists
Claudia Ramba

Universal App Campaigns (UAC) – Appvertising In Style

Ever since their appearance, Universal App Campaigns have caused a bit of a stir, and have been received with a certain level of concern. Should we trust the algorithms? Are we losing control? These are questions that may have arisen in marketers’ minds.

In this article we will reveal the mysteries of how UAC works, where it can run, how to create it, and how to optimize it for success.

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Search Scientists Principle #1
Michael Erickson

Search Scientists Principle #1: We Do What We Say

This post is outlining the Search Scientists Principles, a series of guidelines we use to manage our relationships, campaign optimizations, and our company.

These principles are what sets Search Scientists apart from other companies – both online and offline.

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