Just think. There are 1,000’s of advertisers running ads right now without knowing what their ROAS or ACOS targets are.
They operate on feelings: “it FEELS like things are improving.”
They are then doomed since their optimization can’t be centered around a target. Don’t be doomed. Calculate your minimum ROAS and maximum ACOS with this video.
User-generated content (UGC) is an authentic and impactful type of content that plays a key role in building consumer trust and influences purchasing decisions more effectively than traditional advertising. It
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Have you ever wanted to check that your ad is appearing in a certain state? How about a specific city on the mobile platform? Need to know if you appear
Welcome to PPC Myths vs. Reality, a series with the goal of equipping our readers and our YouTube subscribers with tested advice for running successful PPC campaigns. Make sure to
When you are looking to make an impact, where do you go first? More keywords? Accelerating your budget? What about raising bids? While raising bids certainly has its place in
Are all remarketing lists created equal? Absolutely not! So, how can you get your remarketing on another level? Let’s take a look at some different strategies. It starts with your
Wouldn’t it be nice to be able to retrace your steps? To be able to look back at all the digital breadcrumbs you left yourself to troubleshoot an issue? AdWords
One tactic in AdWords that is often debated, is the pros and cons of bidding on your competitor’s brand names. Some view it as a waste of money, while others
Negative Keywords are a must for every AdWords account. They help you to keep only the most relevant traffic seeing your ads. Negative keywords play a role in reducing unruly spending,
Are all devices created equal? Not in the eyes of AdWords. That’s why it’s important to routinely check out your device settings, and perform a round of device optimization as
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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