In the ever-evolving world of digital marketing, keeping up with new models of audience engagement is key to staying ahead. One such model gaining traction is PPV (Pay Per View).
You spend a lot of time creating PPC campaigns and optimizing to make your ads stand out from your competition. But how much time do you spend breaking down your data and analyzing your audience? What tool is at your fingertips to help you deliver better ad messages to your audiences?
The answer is Google Analytics! This is the place where you go to get a bird’s-eye view of your website’s performance across all channels.
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Remember the days when Expanded Text Ads (ETAs) were your go-to? Well, those days are gone! In June 2022, ETAs took their final bow, handing over the reins to Responsive
Just think. There are 1,000’s of advertisers running ads right now without knowing what their ROAS or ACOS targets are.
They operate on feelings: “it FEELS like things are improving.”
They are then doomed since their optimization can’t be centered around a target. Don’t be doomed. Calculate your minimum ROAS and maximum ACOS with this video.
You’ve spent countless hours creating content for your website, but despite your efforts, your pages aren’t ranking as high as you’d like in search results. The root of the problem
You may have looked at your website analytics lately and found that people are visiting, but they’re not filling out your lead form, or calling, or buying. No conversions mean your website isn’t doing its job, but how do you fix it?
You need to take a closer look to Conversion Rate Optimization!
Read on, we’re talking about seven valuable strategies that you can use for improving your website’s conversion rate.
Competing for attention in search engines can be challenging, especially if your ad doesn’t stand out among the competition. How can you boost your ad’s visibility and conversions if your
In this post, we are going to cover a topic that is kind of a buzzword in the PPC industry: SKAGs – Single Keyword Ad Groups – an alternative, more granular way to structure your PPC account.
Why is this topic in the spotlight? Are SKAGs really the cream of the crop? Do they translate to sales?
Know your data, know your PPC campaigns!
Today we’re sharing how we’re using data display to improve our internal processes and the PPC game for our clients.
Structured snippets are ad extensions that show extra details about your products or services. They can enhance your ads’ visibility and increase click-through rates. In this guide, we’ll walk you
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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