Just think. There are 1,000’s of advertisers running ads right now without knowing what their ROAS or ACOS targets are.
They operate on feelings: “it FEELS like things are improving.”
They are then doomed since their optimization can’t be centered around a target. Don’t be doomed. Calculate your minimum ROAS and maximum ACOS with this video.
User-generated content (UGC) is an authentic and impactful type of content that plays a key role in building consumer trust and influences purchasing decisions more effectively than traditional advertising. It
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Staying competitive in 2025 means adapting to key marketing shifts. Generative AI is transforming how brands create content, predict trends, and engage with customers, boosting both efficiency and results. Short-form
For all the folks out there who want to dip their toes into the world of entrepreneurship, one of the easiest things you can do is to set up an online store.
Want to try your hand at selling things online?
In this article, we’ll walk you through the best eCommerce platforms that you can use to build your store. Read on to find out more!
If you’re not using Google Shopping Showcase Ads, then your Shopping Campaign is only performing half as well as it can.
Learn how these ads will improve your performance.
The Privacy Sandbox is Google’s initiative to protect user privacy and preserve online advertising. It replaces invasive tracking methods with privacy-focused alternatives. This guide explains what the Privacy Sandbox is,
You spend a lot of time creating PPC campaigns and optimizing to make your ads stand out from your competition. But how much time do you spend breaking down your data and analyzing your audience? What tool is at your fingertips to help you deliver better ad messages to your audiences?
The answer is Google Analytics! This is the place where you go to get a bird’s-eye view of your website’s performance across all channels.
After being around for 13 years and growing to 100 million members, Amazon Prime has clearly become a massive success.
In order to earn the Prime badge, clearly an important part of gaining success when selling on Amazon, you can participate in one of two programs: Seller Fulfillment Prime (SFP) or Fulfillment by Amazon (FBA).
In order to decide which is best for your business, let’s go over these in more detail.
Mark your calendar: Black Friday 2024 is November 29, and preparation should start in early November for maximum impact. To ensure success this holiday season, optimize your online store to
If you’re trying to figure out how to scale up your ad campaigns WITHOUT experiencing a drop in performance, you’re in the right place. In this case study, we walk you through how we scaled up our client’s ad budget by 4x to bring about 5.1x more conversions, and discuss the techniques we used to do this. Read on to find out more!
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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