What Is Googlebot & How Do Search Engines Work? (2026 Guide)
If a page isn’t crawled, it can’t be indexed. If it isn’t indexed, it can never rank — no matter how good the content is, how fast the page loads,
Sofiia Podash August 14, 2026
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SEO vs PPC: Which Is Right for Your Business?
If you’ve got a marketing budget to spend and only one question on your mind — “should this go to SEO or PPC?” — you’re not alone. It’s one of
Sofiia Podash August 13, 2026
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What Are Custom Affinity Audiences (+ How To Use Them To Fine-Tune Your Targeting)
You probably already have your basic demographic targeting in place (location, gender, and all that good stuff). That’s great to start off with, but if you want to take your Google Ads to the next level, then creating custom affinity audiences is an absolute must.
In this blog post, we walk you through all you need to know about these audiences.
Sofiia Podash June 5, 2026
Performance Max vs. Standard Shopping: When (and How) to Make the Switch
Performance Max vs Standard Shopping for ecommerce: why PMax’s ROAS is a vanity metric, when to switch, and our exact PMax-to-Shopping transition framework.
Michael Erickson June 5, 2026
How Can You Improve Your Google Ads Optimization Score?
The Google Ads Optimization Score is a critical metric that shows how well your ad campaigns align with Google’s best practices. Ranging from 0% to 100%, this score helps you
Sofiia Podash June 4, 2026
Keyword Mapping for SEO: How to Maximize Results
You’ve spent countless hours creating content for your website, but despite your efforts, your pages aren’t ranking as high as you’d like in search results. The root of the problem
Sofiia Podash May 28, 2026
4 PPC KPIs to Measure in Your Campaigns
Understanding which PPC KPIs are most relevant to your campaigns’ success, indicative of your performance, and most likely to impact your bottom line can be a tough thing to do, especially when there are so many options to choose from.
There are many basic PPC KPIs to start with. Here are a few ideas.
The Search Sci Contributors May 28, 2026
What Is a Content Audit? The Complete Guide for Brands That Want to Grow Smarter
Every marketing team reaches the same moment eventually. You’ve been publishing blog posts, landing pages, case studies, and guides for years. Your content library has grown into something impressive —
Sofiia Podash May 25, 2026
Google Ads Audit Checklist: 12 Things to Check in 2026
Do you have an accurate view of your PPC campaigns performance?
At Search Scientists, we’re auditing around 150 AdWords accounts every year. That’s about three different accounts a week.
Today, Mike discusses 7 of the most important points to check in an AdWords audit.
Andreea Popa May 14, 2026
Outsource PPC or Manage In-House? The 2026 Decision Guide
In today’s video, the fourth in the series of PPC Myths vs. Reality, Jessica is going to talk about why you shouldn’t always manage your PPC campaigns yourself and when it’s time to outsource it and hand things over to PPC experts.
Andreea Popa May 14, 2026
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