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Search Scientists - Smart Bid Strategies
Andreea Popa

Day 47 of 100 Days of AdWords Help:
8 Smart Bid Strategies to Help You Achieve Your Goals

Smart cars, smart TVs, SMART goals, smart people, smart ideas, smart money, and the list could go on. The word ‘smart’ is following us everywhere. So why not talk about smart bidding strategies?

Smart Bidding is the en vogue marketing concept that refers to Google Ads automated bid strategies. It uses machine learning to optimize for conversions or conversion value, all auction-based.

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Michael Erickson

How to Calculate Your Target ROAS and ACOS for PPC

Just think. There are 1,000’s of advertisers running ads right now without knowing what their ROAS or ACOS targets are.

They operate on feelings: “it FEELS like things are improving.”

They are then doomed since their optimization can’t be centered around a target. Don’t be doomed. Calculate your minimum ROAS and maximum ACOS with this video.

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PPC Myths Jessica
Andreea Popa

PPC Myths vs. Reality: Keyword Testing

Welcome to PPC Myths vs. Reality, a series with the goal of equipping our readers and our YouTube subscribers with tested advice for running successful PPC campaigns.  Make sure to subscribe to the Search Scientists YouTube channel, so you don’t miss

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PPC Myths Jessica
Andreea Popa

PPC Myths vs. Reality: Budget Scaling

Welcome to PPC Myths vs. Reality, a series with the goal of equipping our readers and our YouTube subscribers with tested advice for running successful PPC campaigns.  Make sure to subscribe to the Search Scientists YouTube channel, so you don’t miss

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