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How to Set Up Google Analytics to Get a Bird's-Eye View on Your PPC Traffic | Search Scientists
Claudia Ramba

How to Set Up Google Analytics to Get a Bird’s-Eye View on Your PPC Traffic

You spend a lot of time creating PPC campaigns and optimizing to make your ads stand out from your competition. But how much time do you spend breaking down your data and analyzing your audience? What tool is at your fingertips to help you deliver better ad messages to your audiences?

The answer is Google Analytics! This is the place where you go to get a bird’s-eye view of your website’s performance across all channels.

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Marketing Trends 2019 - Search Scientists
The Search Sci Contributors

6 Digital Marketing Trends You Cannot Ignore for the Rest of 2019

The digital marketing landscape in 2019 is undergoing some dramatic changes. There are a number of new digital marketing strategies and trends that are starting to assume importance in this landscape that encompasses SEO, content marketing, social media, and PPC.

These include elements such as voice search and artificial intelligence, which not too long ago, might have been dismissed as the stuff of sci-fi movies.

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Dynamic Search Ads - Search Scientists
Andreea Popa

Day 49 Of 100 Days Of Google Ads Help: Dynamic Search Ads –
Supercharge Your PPC Account

Howdy, Search Scientists friends! In today’s post, we are going to talk about Dynamic Search Ads (DSAs), Google Ads’ solution for you to increase your PPC campaigns’ reach and drive incremental volume to your website.

We’ll cover a lot of things, including what Dynamic Search Ads are, how their targeting works, who should use them and what their benefits are, and much more.

Let’s dive right in!

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Conversion Rate Optimization - Search Scientists
Karolina Facchin

Conversion Rate Optimization:
How to Go from Bounce to Sale

You may have looked at your website analytics lately and found that people are visiting, but they’re not filling out your lead form, or calling, or buying. No conversions mean your website isn’t doing its job, but how do you fix it?

You need to take a closer look to Conversion Rate Optimization!

Read on, we’re talking about seven valuable strategies that you can use for improving your website’s conversion rate.

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