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Best Google Ads Scripts - Search Scientists
Claudia Ramba

How To Harness Google Ads Scripts – Part 2: Our Selection Of 30 Best Google Ads Scripts To Use In 2019

In this article, part two of “How to Harness Google Ads Scripts”, we’ve handpicked 30 insanely actionable Google Ads scripts to help you scale your accounts. From bids management to ads and keywords management, or account anomalies detection, we’ve got them all covered.

Thanks to a bunch of very smart and generous PPC experts who shared them with their fellow marketeers, here is our selection of 30 Google Ads scripts to kick your performance in 2019.

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Seller Fulfilled Prime Vs. FBA (Fulfilled By Amazon) - Search Scientists
The Search Sci Contributors

Seller Fulfilled Prime vs. FBA (Fulfilled By Amazon) – What’s the difference?

After being around for 13 years and growing to 100 million members, Amazon Prime has clearly become a massive success.
In order to earn the Prime badge, clearly an important part of gaining success when selling on Amazon, you can participate in one of two programs: Seller Fulfillment Prime (SFP) or Fulfillment by Amazon (FBA).
In order to decide which is best for your business, let’s go over these in more detail.

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Get Started With Bing Ads Quickly | Search Scientists
Shire Lyon

Bing Ads Setup – The Quickstart Guide

Most of us use Google Ads and are quite familiar with it. You may have considered Bing Ads in the past but hesitated because you didn’t know how to set it up or thought it didn’t have enough traffic.

With 36% of the US market for searches, Bing is a large audience to be missing out on. The network offers an import directly from Google and easy setup if you’re starting from scratch.

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Universal App Campaigns - UAC - Search Scientists
Claudia Ramba

Universal App Campaigns (UAC) – Appvertising In Style

Ever since their appearance, Universal App Campaigns have caused a bit of a stir, and have been received with a certain level of concern. Should we trust the algorithms? Are we losing control? These are questions that may have arisen in marketers’ minds.

In this article we will reveal the mysteries of how UAC works, where it can run, how to create it, and how to optimize it for success.

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Bing Ads - Search Scientists
Karolina Facchin

Bing Ads – Why You Should Embrace This Platform and Improve Your Bottom Line

As marketers, we get so caught up in Google Ads that we may forget any other search engines exist. Bing often gets swept to the side when we create marketing strategies and look for ways to expand our advertising.

But there are many reasons why it’s worth a second look. Think of using Bing Ads as a chance to hang out at the private beach over a day of lying on a crowded beach.

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LinkedIn Ads - Search Scientists
Karolina Facchin

Creating Your First LinkedIn Ads Campaign – Part 1: The Low-Down On LinkedIn Ad Formats

When it comes to advertising reach, LinkedIn Ads can’t hold a candle to Google Ads… but does that mean you should write LinkedIn off immediately?

No, of course not.

While Google is and will probably always be the go-to platform for advertisers from around the globe, LinkedIn is quickly becoming a hot favorite among those who want to reach out to B2B decision makers.

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Average Position Sunset Google Ads - Search Scientists
Claudia Ramba

Google Ads To Remove the Average Position Metric:
How Will Marketers Live Without It?

You’ve probably heard the news. You’ve probably even panicked a bit. Google has recently announced that they are preparing one of their oldest metrics’ retirement: the average position metric. 

It’s going to happen in September this year. This means that we’ve got plenty of time to get used to the average position alternative metrics. Are there any? Of course there are!

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