SEO got harder. Most agencies didn’t change a thing. Two things broke the old playbook at once. Google started answering questions directly with AI Overviews, so a chunk of the
Every agency on the internet has written the “AI Overviews killed SEO” post. Almost none of them mentioned the number that should worry you more. In Seer Interactive’s study of
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Your ads are only as good as your keyword block list.
We’ve come up with a list of 800 negative keywords that cover every industry. Beef up your Negative Keyword List with these ideas.
Sitelinks are additional links shown beneath your Google Ad that take users to specific pages on your site. Common examples include “Contact Us,” “Pricing,” “Free Trial,” “Customer Reviews,” and “Locations.”
If you’ve ever pulled up a “average CPC by industry” chart and felt like it told you nothing useful about your account, you’re not wrong to be skeptical. CPC isn’t a fixed
We are officially deep into the era of algorithmic advertising. Performance Max and the newly ubiquitous AI Max campaigns have completely taken the wheel, leaving traditional PPC specialists wondering what
For fifteen years, “search intent” meant a string of text typed into a box. In 2026, that box is disappearing. It’s being replaced by a lens, a microphone, and a
Know your data, know your PPC campaigns!
Today we’re sharing how we’re using data display to improve our internal processes and the PPC game for our clients.
Howdy, Search Scientists friends! In today’s post, we are going to talk about Dynamic Search Ads (DSAs), Google Ads’ solution for you to increase your PPC campaigns’ reach and drive incremental volume to your website.
We’ll cover a lot of things, including what Dynamic Search Ads are, how their targeting works, who should use them and what their benefits are, and much more.
Let’s dive right in!
User-generated content (UGC) is an authentic and impactful type of content that plays a key role in building consumer trust and influences purchasing decisions more effectively than traditional advertising. It
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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