In October 2015, I had the exciting opportunity to talk about common AdWords mistakes in Bangkok for DCBKK. You can view the slide deck on our SlideShare. Even though this was a couple of years ago, the topics in this post
A customer’s path to purchase is usually a hard one to follow. As an advertiser, it’s hard to know what to attribute to a conversion. Back in Day 4 of AdWords Help, I discussed why conversion tracking is important, but
Sign up and receive actionable paid traffic techniques we use to help our clients’ campaigns
Search Scientists is committed to protecting your privacy. See our Privacy Policy.
What is more annoying: having to pay for extra guacamole or losing money because your ads appear for irrelevant searches? All things tasty aside, there are just some search queries you never want your ads to appear for. In a
How did you choose the car you’re driving? The laptop you’re working on? The phone you’re using (too much) every day?
What was more important to you, the color of the car or being comfortable on long rides? The keyboard light or how fast your documents are loading? The fingerprint access or…? Yeah, you get the point. Benefits beat the hell out of features. And this is exactly what Jessica is going to talk about in today’s episode of PPC Myths vs. Reality: the benefits of opting for PPC Management Services.
In today’s video, the fourth in the series of PPC Myths vs. Reality, Jessica is going to talk about why you shouldn’t always manage your PPC campaigns yourself and when it’s time to outsource it and hand things over to PPC experts.
If you haven’t heard by now, Facebook advertising is here, and it’s here to stay. Over the last few years, social media advertising has risen to the ranks of an elite advertising avenue. With over 1.5 billion monthly users, Facebook Ads are suitable for nearly every business type out there.
Keep your AdWords ad groups and campaigns organized, and focused!
There’s nothing uglier to a PPC-er than opening a campaign and seeing 100 broad match keywords. It’s a nightmare, and more often than not, a money-pit.
Something we talk to new clients about a lot is watchful PPC management and account activity.
There’s a myth floating around out there that 90% of the work with PPC is done in the first month – set it and forget it.
Today Jessica is going to show you just a couple of reasons why that’s wrong.
Do you have an accurate view of your PPC campaigns performance?
At Search Scientists, we’re auditing around 150 AdWords accounts every year. That’s about three different accounts a week.
Today, Mike discusses 7 of the most important points to check in an AdWords audit.
If you find a way to make your life more simple, you usually do it, right? The same can be true for your AdWords accounts. You can help set yourself up for success by using the built-in AdWords Automated Rules.
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
Search Scientists is committed to protecting your privacy. See our Privacy Policy.
