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Search Scientists - Smart Bid Strategies

Day 47 of 100 Days of AdWords Help:
8 Smart Bid Strategies to Help You Achieve Your Goals

Smart cars, smart TVs, SMART goals, smart people, smart ideas, smart money, and the list could go on. The word ‘smart’ is following us everywhere. So why not talk about smart bidding strategies?

Smart Bidding is the en vogue marketing concept that refers to Google Ads automated bid strategies. It uses machine learning to optimize for conversions or conversion value, all auction-based.

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Andreea Popa December 6, 2018

How to Calculate Your Target ROAS and ACOS for PPC

Just think. There are 1,000’s of advertisers running ads right now without knowing what their ROAS or ACOS targets are.

They operate on feelings: “it FEELS like things are improving.”

They are then doomed since their optimization can’t be centered around a target. Don’t be doomed. Calculate your minimum ROAS and maximum ACOS with this video.

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Michael Erickson October 4, 2018

Get PPC Tips That Help Break Sales Records

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How to Measure Ad Quality with the New Google Ad Strength Feature

I wanted to share a new feature being rolled out in Google ad campaigns over the next few weeks, which is going to help you increase your CTR, lower your CPC, and hit your target return on ad spend or

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Michael Erickson October 2, 2018

The Complete Guide to Avoiding Wasted Spend on Google Ads

In October 2015, I had the exciting opportunity to talk about common AdWords mistakes in Bangkok for DCBKK. You can view the slide deck on our SlideShare. Even though this was a couple of years ago, the topics in this post

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Michael Erickson August 30, 2018

Conversion Attribution Models Featured Image

Day 46 of AdWords Help: A Guide to Google Conversion Attribution

A customer’s path to purchase is usually a hard one to follow. As an advertiser, it’s hard to know what to attribute to a conversion. Back in Day 4 of AdWords Help, I discussed why conversion tracking is important, but

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Michael Erickson August 21, 2018

Biggest List of Universal Negative Keywords

What is more annoying: having to pay for extra guacamole or losing money because your ads appear for irrelevant searches? All things tasty aside, there are just some search queries you never want your ads to appear for. In a

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Michael Erickson August 16, 2018

PPC Myths vs Reality: PPC Management Services

PPC Myths Vs. Reality: Top 3 Benefits of PPC Management Services

How did you choose the car you’re driving? The laptop you’re working on? The phone you’re using (too much) every day?

What was more important to you, the color of the car or being comfortable on long rides? The keyboard light or how fast your documents are loading? The fingerprint access or…? Yeah, you get the point. Benefits beat the hell out of features. And this is exactly what Jessica is going to talk about in today’s episode of PPC Myths vs. Reality: the benefits of opting for PPC Management Services.

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Andreea Popa August 2, 2018

PPC Myths vs Reality: Outsource PPC or Manage Your Own PPC

PPC Myths Vs. Reality: Outsourcing or Managing Your Own PPC

In today’s video, the fourth in the series of PPC Myths vs. Reality, Jessica is going to talk about why you shouldn’t always manage your PPC campaigns yourself and when it’s time to outsource it and hand things over to PPC experts.

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Andreea Popa July 18, 2018

The Search Scientists Tactical Guide To Facebook Ads

If you haven’t heard by now, Facebook advertising is here, and it’s here to stay. Over the last few years, social media advertising has risen to the ranks of an elite advertising avenue. With over 1.5 billion monthly users, Facebook Ads are suitable for nearly every business type out there.

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Bobby Pulte July 2, 2018

Day 45 Of AdWords Help: Keep Your AdWords Ad Groups Tight

Keep your AdWords ad groups and campaigns organized, and focused!

There’s nothing uglier to a PPC-er than opening a campaign and seeing 100 broad match keywords. It’s a nightmare, and more often than not, a money-pit.

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Bobby Pulte June 18, 2018

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