With the steady push towards PPC automation, it’s easy to forget that you can still enjoy profitable results from standard Google Ads Shopping campaigns while retaining more control and gaining additional insights into your customer journey. This id extremely valuable
Automation allows for more efficient ways to run Microsoft Advertising campaigns. Learn how to use scripts to make your job easier.
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Curious to find out how a single text ad can be varied in hundreds of different ways and show only the most relevant variation to each potential customer? Welcome ad customizers!
If you’re not using Google Shopping Showcase Ads, then your Shopping Campaign is only performing half as well as it can.
Learn how these ads will improve your performance.
Google Smart Shopping campaigns have caused some concerns among marketers and made them question if they can place their faith in the hands of machine learning.
However, even though they are mostly considered a “black box”, they can lead to great results.
Most digital ads aren’t designed to achieve offline sales. Driving traffic to a website doesn’t mean you’ll have foot traffic to your store.
Google Local Campaigns solve the problems most digital ads cannot.
Mobile marketing trends change every year and most of them are correlated with the innovations of mobile devices.
Here are four channels that will certainly be among the top mobile marketing trends for 2020.
If you want to achieve success in the long run, learn how to leverage PPC advertising and social media.
Read on to see some easy-to-apply examples.
If you’re anything like us, we wait for CTA Conference all year. As always, the anticipation was worth the wait.
Interested in what happened at one of the biggest marketing conferences of 2019?
How can brands create a more helpful ad experience on social networks and be less interruptive?
In this post, we will try to answer this question and we’ll get inspired by some killer Facebook ad examples. How are effective ads crafted?
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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