Do you have an accurate view of your PPC campaigns performance?At Search Scientists, we're auditing around 150 AdWords accounts every year. That’s about three different accounts a week. Today, Mike discusses 7 of the most important points to check in an AdWords audit. Fixing these will mean a massive improvement in your cost per conversion.Make sure to subscribe to the Search Scientists YouTube channel, so you don’t miss out on weekly goodness on all things Paid…
If you find a way to make your life more simple, you usually do it, right?The same can be true for your AdWords accounts. You can help set yourself up for success by using the built-in AdWords Automated Rules.What are automated rules?AdWords automated rules are actionable moves you can make without actually needing to be in the account to do them. You can set them up to do several things that can help keep your…
Welcome to PPC Myths vs. Reality, a series with the goal of equipping our readers and our YouTube subscribers with tested advice for running successful PPC campaigns. Make sure to subscribe to the Search Scientists YouTube channel, so you don't miss out on any of the PPC Myths vs. Reality videos. Today we’re going to learn how to answer the question we get all the time: How long will it take to see results from PPC? Knowing how to…
Have you ever wanted to check that your ad is appearing in a certain state? How about a specific city on the mobile platform? Need to know if you appear on the first page for a certain keyword, but don’t want to rack up an impression? The Ad Preview & Diagnosis tool is there to help you do just that. You can navigate to the Ad Preview & Diagnosis tool near the top of the…
Welcome to PPC Myths vs. Reality, a series with the goal of equipping our readers and our YouTube subscribers with tested advice for running successful PPC campaigns. Make sure to subscribe to the Search Scientists YouTube channel, so you don't miss out on any of the PPC Myths vs. Reality videos.Today Jessica is talking about when it's the right time to increase PPC budgets and what is the first metric we look for so that we improve campaign revenue…
When you are looking to make an impact, where do you go first? More keywords? Accelerating your budget? What about raising bids? While raising bids certainly has its place in the PPC-world, it’s sometimes mistaken as a fix-all. Next time you’re looking to improve your account, you may consider your Quality Score. What is Quality Score? Quality score is comprised of ad relevance, landing page experience, and Click-Through Rate (CTR%). It takes more time to…
Are all remarketing lists created equal? Absolutely not! So, how can you get your remarketing on another level? Let’s take a look at some different strategies. It starts with your audiences If you take a look at your audiences, what do you see? All Visitors? An automatically generated list from Google Analytics? If so, know that you could be doing so much more. Selling multiple products or service types means you shouldn’t rely on an…