Have you ever wanted to check that your ad is appearing in a certain state? How about a specific city on the mobile platform? Need to know if you appear on the first page for a certain keyword, but don’t want to rack up an impression? The Ad Preview & Diagnosis tool is there to help you do just that. You can navigate to the Ad Preview & Diagnosis tool near the top of the…
Welcome to PPC Myths vs. Reality, a series with the goal of equipping our readers and our YouTube subscribers with tested advice for running successful PPC campaigns. Make sure to subscribe to the Search Scientists YouTube channel, so you don't miss out on any of the PPC Myths vs. Reality videos.Today Jessica is talking about when it's the right time to increase PPC budgets and what is the first metric we look for so that we improve campaign revenue…
When you are looking to make an impact, where do you go first? More keywords? Accelerating your budget? What about raising bids? While raising bids certainly has its place in the PPC-world, it’s sometimes mistaken as a fix-all. Next time you’re looking to improve your account, you may consider your Quality Score. What is Quality Score? Quality score is comprised of ad relevance, landing page experience, and Click-Through Rate (CTR%). It takes more time to…
Are all remarketing lists created equal? Absolutely not! So, how can you get your remarketing on another level? Let’s take a look at some different strategies. It starts with your audiences If you take a look at your audiences, what do you see? All Visitors? An automatically generated list from Google Analytics? If so, know that you could be doing so much more. Selling multiple products or service types means you shouldn’t rely on an…
Wouldn’t it be nice to be able to retrace your steps? To be able to look back at all the digital breadcrumbs you left yourself to troubleshoot an issue? AdWords thinks so too, which is why you’re able to dig into your account change history. Change history can be an incredibly useful tool but is oftentimes overlooked. There is no automatic setting for it, it takes legwork and some analytical thinking. It can be used…
One tactic in AdWords that is often debated, is the pros and cons of bidding on your competitor’s brand names. Some view it as a waste of money, while others see an opportunity to benefit where they couldn't before. Win Over New Customers Bidding on your competition is a good way to get a new name in front of a more seasoned company. It’s also a way to win over some new customers looking for a…
Negative Keywords are a must for every AdWords account. They help you to keep only the most relevant traffic seeing your ads. Negative keywords play a role in reducing unruly spending, improving your click-through rate, and even your conversion rate. How often should I check for Negative Keywords? Negative keyword research and additions should be made regularly. The more search queries you receive, the more data you’ll have available to make decisions on what you should…
Are all devices created equal? Not in the eyes of AdWords. That’s why it’s important to routinely check out your device settings, and perform a round of device optimization as needed. Where do I find my devices? In your AdWords account, select the campaign you want to work on. Under the settings, you can select the “Devices” tab. Here you’ll see the three device types that you can use bid adjusters on. Mobile devices with…
When is it a good idea to bid on a large area versus specific areas? The whole of the United States versus Austin, Texas only? Pittsburgh and its surrounding area, or all of Pennsylvania? What kind of business do you run? If you manage a location dependent business, fear not, there are campaign location settings found in AdWords that you can take advantage of to target your specific location and that location alone. Check your…
