Google Smart Shopping campaigns have caused some concerns among marketers and made them question if they can place their faith in the hands of machine learning.
However, even though they are mostly considered a “black box”, they can lead to great results.
Most digital ads aren’t designed to achieve offline sales. Driving traffic to a website doesn’t mean you’ll have foot traffic to your store.
Google Local Campaigns solve the problems most digital ads cannot.
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Mobile marketing trends change every year and most of them are correlated with the innovations of mobile devices.
Here are four channels that will certainly be among the top mobile marketing trends for 2020.
If you want to achieve success in the long run, learn how to leverage PPC advertising and social media.
Read on to see some easy-to-apply examples.
If you’re anything like us, we wait for CTA Conference all year. As always, the anticipation was worth the wait.
Interested in what happened at one of the biggest marketing conferences of 2019?
How can brands create a more helpful ad experience on social networks and be less interruptive?
In this post, we will try to answer this question and we’ll get inspired by some killer Facebook ad examples. How are effective ads crafted?
Advertising on Facebook is still one of the best bets for getting to your potential customers at the right time.
In this post, we will walk you through the (sometimes overwhelming) Facebook ad formats. We tried to gather all the ad types in one place.
Many business owners think spending their hard-earned cash on digital ads means making a boatload of sales instantly.
We’re going to talk about the importance of putting money behind something else — content advertising.
To many brands, the idea of paying to run ads that actually help people (ads promoting content) will sound completely alien. After all, you aren’t a charity! If you can’t see an immediate ROI from your ad spend, why should you even bother?
The once quiet Austin has now become a booming marketing hub. With the tech boom, it’s only natural that companies need PPC management as well.
Read on to find out how has the city’s tech scene influenced our business.
Your ads are only as good as your keyword block list.
We’ve come up with a list of 800 negative keywords that cover every industry. Beef up your Negative Keyword List with these ideas.
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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