Search Scientists Principle 1: We Do What We Say

Search Scientists Principle 1: We Do What We Say

This post is the first in a series outlining Search Scientists Principles. The Principles series will highlight a series of guidelines we use to manage our relationships, campaign optimizations, and our company. These principles are what sets Search Scientists apart from other companies - both online and offline. Thanks, Marcus Lemonis If you're like me, you love business-entertainment shows. When you're not hustling away at the latest project, learning the latest online marketing technique, and polishing…

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How To Use AdWords Call Extensions [AdWords Help Day 31/100]

How to Use AdWords Call Extensions [AdWords Help Day 31/100]

All About AdWords Call Extensions It's tough to design compelling online ads with attractive descriptions. It can be especially difficult when you want to include things like your business phone number. You risk wasting precious characters on mere digits. Instead, maybe you’re hoping your ad is intriguing enough to entice leads to click on it and be redirected to your site. But is there an easier way? The resounding answer is “yes!” This is where…

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Day 30 Of 100 Days Of Adwords Help: How And Why To Track Your Quality Score

Day 30 of 100 Days of Adwords Help: How and Why to Track Your Quality Score

Mastering the art of AdWords requires a solid understanding of quality score. Why? There's a direct positive correlation between quality score and pay per click (PPC) success. Recently, I've written about how quality score optimization helps lower cost per click (CPC) and enables campaigns to achieve higher ROI. The crazy part? AdWords hides crucial information on how your quality score has changed over time. Today, I'll show you a few different ways to track this…

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3 AdWords Rules We Use On Every Campaign [29/100 Days Of AdWords Help]

3 AdWords Rules We Use on Every Campaign [29/100 Days of AdWords Help]

3 AdWords Rules Every Campaign Needs This post is part of a series: 100 Days of AdWords Help The robots are taking over. Don't worry, John Connor. This post will help you keep watch over your campaigns like Skynet. Think about it. AdWords Rules can help you do all kinds of things. Our favorite use? Turning AdWords Rules into a 24/7/365 watchdog, monitoring your campaigns. Sending you an alert anytime your keywords run wild. These…

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What’s Exact Match Impression Share? 28/100 Days Of AdWords Help

What’s Exact Match Impression Share? 28/100 Days of AdWords Help

I audit around 150 AdWords accounts every year. That's about three different accounts a week. Today, I'll discuss one of the most important metrics in these audits: Exact Match Impression Share. This metric will tell me a bunch of important health signs about the campaigns. Primarily: Is the campaign wasting a bunch of money on irrelevant clicks? Pretty important metric to be aware of huh? The important metric we're talking about today is: Exact Match…

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Foundations Of Retargeting: The Bottom Of Funnel List

Foundations of Retargeting: The Bottom of Funnel List

What happens to most of the people that visit your website? They leave, of course. Your credentials don't matter. Your product or service quality are irrelevant. It's a rule of human nature on the internet that most people will not be ready to buy when they view your site. Call it the "Law of the Non-Converting Majority". For most websites, their conversion rates for purchases hover in the low single digit range. Start thinking of…

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The Case For Keeping Your AdWords Account Small (Day 26 Of 100 Days Of AdWords Help)

The Case for Keeping Your AdWords Account Small (Day 26 of 100 Days of AdWords Help)

I can hear the "gotcha" question by my interviewer. The year was 2009. I was interviewing for a paid traffic position early in my online marketing career. What's the largest account you've managed? 10,000 keywords? 100,000 keywords? One million keywords? The thoughts in my head were racing..."What was the largest account I had managed? Is it large enough? Will they think I'm not talented if I say a number too small? Damn, am I not…

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Day 25 Of AdWords Help: The Math Behind The Perfect Bid

Day 25 of AdWords Help: The Math Behind the Perfect Bid

Today's AdWords Help is an incredibly simple, yet often overlooked piece of the puzzle. It's very normal for people to focus on keyword research, match types, budgets, and ads. Those are all extremely important and have a big part in your success on AdWords. However, even the best ad, the perfect keyword, and an ideal budget is wasted on a bid that is either too expensive or too low. The Unfortunate Campaign that Never Got a Chance…

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The Complete Guide To Avoiding Wasted Spend On AdWords

The Complete Guide to Avoiding Wasted Spend on AdWords

This past October, I had the exciting opportunity to talk about common AdWords mistakes in Bangkok this DCBKK. You can view the slide deck on our SlideShare. One of the most common PPC mistakes is "being asleep at the wheel". It illustrates an all-too-common PPC pitfall that I see experienced account managers make. There is an epidemic of wasted, unprofitable spend in any account. It's difficult to stay vigilant on 1,000's of keywords, 10's of 1,000's…

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