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Bing Ads - Search Scientists
Karolina Facchin

Bing Ads – Why You Should Embrace This Platform and Improve Your Bottom Line

As marketers, we get so caught up in Google Ads that we may forget any other search engines exist. Bing often gets swept to the side when we create marketing strategies and look for ways to expand our advertising.

But there are many reasons why it’s worth a second look. Think of using Bing Ads as a chance to hang out at the private beach over a day of lying on a crowded beach.

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Universal App Campaigns - UAC - Search Scientists
Claudia Ramba

Universal App Campaigns (UAC) – Appvertising In Style

Ever since their appearance, Universal App Campaigns have caused a bit of a stir, and have been received with a certain level of concern. Should we trust the algorithms? Are we losing control? These are questions that may have arisen in marketers’ minds.

In this article we will reveal the mysteries of how UAC works, where it can run, how to create it, and how to optimize it for success.

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Marketing Trends 2024 - Search Scientists
The Search Sci Contributors

6 Digital Marketing Trends You Cannot Ignore for the Rest of 2024

The digital marketing landscape in 2024 is undergoing some dramatic changes. There are a number of new digital marketing strategies and trends that are starting to assume importance in this landscape that encompasses SEO, content marketing, social media, and PPC.

These include elements such as voice search and artificial intelligence, which not too long ago, might have been dismissed as the stuff of sci-fi movies.

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