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PPC how-tos and best practices

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The Digital Ad Campaign EVERY Online Business Should Be Running

Many business owners think spending their hard-earned cash on digital ads means making a boatload of sales instantly.

We’re going to talk about the importance of putting money behind something else — content advertising.

To many brands, the idea of paying to run ads that actually help people (ads promoting content) will sound completely alien. After all, you aren’t a charity! If you can’t see an immediate ROI from your ad spend, why should you even bother?

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The Search Sci Contributors August 26, 2019

Austin PPC Management Agency - Search Scientists

Austin PPC Management –
Ways The Local Tech Industry Has Influenced Our Agency

The once quiet Austin has now become a booming marketing hub. With the tech boom, it’s only natural that companies need PPC management as well.

Read on to find out how has the city’s tech scene influenced our business.

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Andreea Popa August 16, 2019

Get PPC Tips That Help Break Sales Records

Search Scientists is committed to protecting your privacy. See our Privacy Policy.

Negative Keyword List - Search Scientists

The Most Comprehensive Negative Keyword List: 800 Words!

Your ads are only as good as your keyword block list.

We’ve come up with a list of 800 negative keywords that cover every industry. Beef up your Negative Keyword List with these ideas.

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Michael Erickson August 4, 2019

4 PPC KPIs to Measure in Your Campaigns

Understanding which PPC KPIs are most relevant to your campaigns’ success, indicative of your performance, and most likely to impact your bottom line can be a tough thing to do, especially when there are so many options to choose from.

There are many basic PPC KPIs to start with. Here are a few ideas.

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The Search Sci Contributors August 2, 2019

Austin Agency, Global Team –
How Our Distributed Team Uses Meetings to Improve our Business

Search Scientists is a partially remote team. The way we approach meetings as a distributed team is crucial for pushing the company forward.

This post shares how we handle meetings and how we turn good ideas into tangible goals here at Search Scientists.

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Michael Erickson July 26, 2019

What Are Custom Affinity Audiences - Search Scientists

What Are Custom Affinity Audiences (+ How To Use Them To Fine-Tune Your Targeting)

You probably already have your basic demographic targeting in place (location, gender, and all that good stuff). That’s great to start off with, but if you want to take your Google Ads to the next level, then creating custom affinity audiences is an absolute must.

In this blog post, we walk you through all you need to know about these audiences.

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Andreea Popa July 19, 2019

Google Marketing Live 2019 - SearchScientists

Google Marketing Live 2019 –
Big Announcements For Google Ads That You Should Know About

Google Marketing Live is a 2-day live-streamed event which outlines all the big announcements for Google Ads, all the digital marketing trends and innovations, features and products we can expect to be rolled out in 2019.

We’ll walk you through the main announcements, so you will be up to date with all the impactful insights.

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Claudia Ramba July 3, 2019

How Your PPC Campaign Can Get A Boost With Native Ads

PPC is a staple of the digital marketing world for a very good reason. But PPC isn’t best in isolation. It peaks when used in combination with other marketing tactics that can complement it, such as native advertising.

But how exactly can you use this tactic? Let’s take a closer look!

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The Search Sci Contributors June 27, 2019

How to Combine Paid and Organic Channels for Content Promotion

On average, you need around 4 hours to create a blog post. But content promotion requires 10X more time compared to content production.

In this guide, we’re going to share with you how to do a results-driven content promotion which includes using both organic and paid channels.

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The Search Sci Contributors June 25, 2019

Scaling Google Ads Account_Search Scientists

[Case Study] Scaling Google Ads Account By 4x (And Bringing 5.1x More Conversions)

If you’re trying to figure out how to scale up your ad campaigns WITHOUT experiencing a drop in performance, you’re in the right place. In this case study, we walk you through how we scaled up our client’s ad budget by 4x to bring about 5.1x more conversions, and discuss the techniques we used to do this. Read on to find out more!

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Andreea Popa June 18, 2019

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Search Scientists is committed to protecting your privacy. See our Privacy Policy.

The PPC Science Blog

PPC how-tos and best practices

Get Scientific About Improving Your E-Commerce Store's PPC Marketing

The Digital Ad Campaign EVERY Online Business Should Be Running

Austin PPC Management –
Ways The Local Tech Industry Has Influenced Our Agency

Get PPC Tips That Help Break Sales Records

The Most Comprehensive Negative Keyword List: 800 Words!

4 PPC KPIs to Measure in Your Campaigns

Austin Agency, Global Team –
How Our Distributed Team Uses Meetings to Improve our Business

What Are Custom Affinity Audiences (+ How To Use Them To Fine-Tune Your Targeting)

Google Marketing Live 2019 –
Big Announcements For Google Ads That You Should Know About

How Your PPC Campaign Can Get A Boost With Native Ads

How to Combine Paid and Organic Channels for Content Promotion

[Case Study] Scaling Google Ads Account By 4x (And Bringing 5.1x More Conversions)

No, Really, Join Our Newsletter!

Search Scientists

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The PPC Science Blog

PPC how-tos and best practices

Get Scientific About Improving Your E-Commerce Store's PPC Marketing​

Get PPC Tips That Help Break Sales Records

No, Really, Join Our Newsletter!

Search Scientists

our Successes

PPC resources

Get Scientific About Improving Your E-Commerce Store's PPC Marketing