Day 39 Of AdWords Help: Bid On Your Competition

Day 39 Of AdWords Help: Bid On Your Competition

One tactic in AdWords that is often debated, is the pros and cons of bidding on your competitor’s brand names. Some view it as a waste of money, while others see an opportunity to benefit where they couldn't before. Win Over New Customers Bidding on your competition is a good way to get a new name in front of a more seasoned company. It’s also a way to win over some new customers looking for a…

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Day 38 Of AdWords Help: Use Search Terms To Find Negative Keywords

Day 38 Of AdWords Help: Use Search Terms To Find Negative Keywords

Negative Keywords are a must for every AdWords account. They help you to keep only the most relevant traffic seeing your ads. Negative keywords play a role in reducing unruly spending, improving your click-through rate, and even your conversion rate. How often should I check for Negative Keywords? Negative keyword research and additions should be made regularly. The more search queries you receive, the more data you’ll have available to make decisions on what you should…

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Day 37 Of AdWords Help: Device Optimization

Day 37 Of AdWords Help: Device Optimization

Are all devices created equal? Not in the eyes of AdWords. That’s why it’s important to routinely check out your device settings, and perform a round of device optimization as needed. Where do I find my devices? In your AdWords account, select the campaign you want to work on. Under the settings, you can select the “Devices” tab. Here you’ll see the three device types that you can use bid adjusters on. Mobile devices with…

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Day 36 Of AdWords Help: Location Optimization

Day 36 Of AdWords Help: Location Optimization

When is it a good idea to bid on a large area versus specific areas? The whole of the United States versus Austin, Texas only? Pittsburgh and its surrounding area, or all of Pennsylvania? What kind of business do you run? If you manage a location dependent business, fear not, there are campaign location settings found in AdWords that you can take advantage of to target your specific location and that location alone. Check your…

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The Search Scientists Customer Service Formula

The Search Scientists Customer Service Formula

At Search Scientists, we value high-quality and long-term relationships with our clients. That’s why we’ve created the Six Touch-Point Customer Service Formula. Each month, your Campaign Manager will schedule routine communication touch points so that you always know what’s happening inside your account. Let’s learn about what you can look forward to each month. Touchpoint 1: Setting up a monthly call at the start of each month At the beginning of each month, you will…

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Day 34/100 Of Days Of AdWords Help: Income-Level Segmentation

Day 34/100 of Days of AdWords Help: Income-Level Segmentation

We are back in action on Day 34 of 100 Days of AdWords Help, and we are discussing income-level segmentation! If you missed the last article catch up here. Why It Matters To Stay Ahead Of The Competition If you have ever played a sport competitively, then you understand the desire to find a new technique, play, or style that can give you an advantage over the competition...within the rules of course! With AdWords campaigns, that…

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