search scientists blog

The PPC Science Blog

PPC how-tos and best practices

Get Scientific About Improving Your E-Commerce Store's PPC Marketing​

Content Advertising - Search Scientists
The Search Sci Contributors

The Digital Ad Campaign EVERY Online Business Should Be Running

Many business owners think spending their hard-earned cash on digital ads means making a boatload of sales instantly.

We’re going to talk about the importance of putting money behind something else — content advertising.

To many brands, the idea of paying to run ads that actually help people (ads promoting content) will sound completely alien. After all, you aren’t a charity! If you can’t see an immediate ROI from your ad spend, why should you even bother?

Read This Post »

Get PPC Tips That Help Break Sales Records

Sign up and receive actionable paid traffic techniques we use to help our clients’ campaigns

Search Scientists is committed to protecting your privacy. See our Privacy Policy.

PPC KPIS - Search Scientists
The Search Sci Contributors

4 PPC KPIs to Measure in Your Campaigns

Understanding which PPC KPIs are most relevant to your campaigns’ success, indicative of your performance, and most likely to impact your bottom line can be a tough thing to do, especially when there are so many options to choose from.

There are many basic PPC KPIs to start with. Here are a few ideas.

Read This Post »
Native Ads - Search Scientists
The Search Sci Contributors

How Your PPC Campaign Can Get A Boost With Native Ads

PPC is a staple of the digital marketing world for a very good reason. But PPC isn’t best in isolation. It peaks when used in combination with other marketing tactics that can complement it, such as native advertising.

But how exactly can you use this tactic? Let’s take a closer look!

Read This Post »

No, Really, Join Our Newsletter!

You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond

Search Scientists is committed to protecting your privacy. See our Privacy Policy.

Back To Top