Just think. There are 1,000’s of advertisers running ads right now without knowing what their ROAS or ACOS targets are.
They operate on feelings: “it FEELS like things are improving.”
They are then doomed since their optimization can’t be centered around a target. Don’t be doomed. Calculate your minimum ROAS and maximum ACOS with this video.
User-generated content (UGC) is an authentic and impactful type of content that plays a key role in building consumer trust and influences purchasing decisions more effectively than traditional advertising. It
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Know your data, know your PPC campaigns!
Today we’re sharing how we’re using data display to improve our internal processes and the PPC game for our clients.
In this article, we’ll dive into MCC Ads, or My Client Center, a powerful tool for managing multiple Google Ads accounts. If you’re juggling multiple accounts, MCC Ads can be
Adding a new user to your Google Ads account is a matter of just a few clicks. Convince yourself here.
The Google Ads Optimization Score is a critical metric that shows how well your ad campaigns align with Google’s best practices. Ranging from 0% to 100%, this score helps you
Discover how Google Shopping Ads can effectively display your products to the right audience. This guide simplifies the setup process, explains the cost-per-click system, and provides advanced tips for optimizing
Product identifiers are essential tools for identifying and tracking products globally. They enhance business operations by simplifying inventory management, ensuring regulatory compliance, and improving online discoverability. In this article Search
When managing pay-per-click (PPC) campaigns, it’s important to use exact match keywords to target your ads precisely. This introduction explains what exact match keywords are, their benefits in advertising, and
In this article, a Search Scientist will walk you through Performance Max Campaign. These campaigns represent Google’s strategy to enhance your advertising across its entire network. We’ll demonstrate how to
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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