How Can You Master SEM Ad Text for Better Results?
Competing for attention in search engines can be challenging, especially if your ad doesn’t stand out among the competition. How can you boost your ad’s visibility and conversions if your
Competing for attention in search engines can be challenging, especially if your ad doesn’t stand out among the competition. How can you boost your ad’s visibility and conversions if your
In 2025, choosing the right Google Ads optimization tools can significantly boost your PPC campaigns. Tools like Google Keyword Planner, Semrush, and Ahrefs are essential for identifying the best keywords
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Let’s start breaking the chains of a “one size fits all” marketing strategy. By the end of this article you’ll be mastering the digital marketing funnel. We’ll show you how to align your PPC campaigns to your business’s sales funnel stages and what KPIs to look at when measuring your success.
If you’re running PPC ads for your eCommerce store, you’re probably already tracking metrics such as Cost Per Click, Click Through Rate, and Cost Per Conversion.
That’s fine and dandy, but… how about your ROAS?
For those of you who aren’t paying attention to your ROAS, chances are, you’re leaving money on the table.
At Search Scientists, we pride ourselves on being lifelong learners, and that pays large dividends in PPC. Constant algorithm changes, rule additions, new competition, and more can quickly change the landscape we work in.
It is not enough to simply optimize and tweak anymore. We must do thorough PPC planning and implement those strategies in order to thrive. And that’s exactly what you get at Search Scientists.
“There’s nothing else we could have done to increase our profit in 2018!” – said no ecommerce business owner ever.
No matter how hard you try, there are always opportunities to sell more. By the end of this article, you’ll have learned advanced strategies on what you need to do in order to have stellar Google Shopping Campaigns in 2019. We’ll help you break sales records and find your own kaizen into the Shopping Ads world.
When Ultra* first came to us, they had very common issues with their Amazon PPC management. These ranged from search term management, bids, and campaign structure.
Our PPC techniques, combined with Ultra’s great brand recognition in their industry, resulted in explosive growth for their Amazon account.
Ultimately, we helped Ultra cross the coveted “7-Figure-Revenue at single-digit ACOS” threshold, something we’re thrilled to be a part of.
No matter how users are visiting your site, Facebook is an effective tool with unrivaled reach. Facebook retargeting will allow you to leverage the full power of this network.
If you’re an eCommerce marketer or business owner who wants to grow your store’s revenue, the answer is simple — turn to eCommerce PPC.
Why do we say so? Well, if you insist on reaching out to consumers exclusively through organic methods, you’re essentially stunting your growth.
Optimizing a PPC account doesn’t mean much if there is no measurement for gauging success. That’s why at Search Scientists, we take time early in the client relationship to set up a private reporting dashboard as well as send regular in-depth data to our clients.
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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