Just think. There are 1,000’s of advertisers running ads right now without knowing what their ROAS or ACOS targets are.
They operate on feelings: “it FEELS like things are improving.”
They are then doomed since their optimization can’t be centered around a target. Don’t be doomed. Calculate your minimum ROAS and maximum ACOS with this video.
User-generated content (UGC) is an authentic and impactful type of content that plays a key role in building consumer trust and influences purchasing decisions more effectively than traditional advertising. It
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Advertising on Facebook is still one of the best bets for getting to your potential customers at the right time.
In this post, we will walk you through the (sometimes overwhelming) Facebook ad formats. We tried to gather all the ad types in one place.
Many business owners think spending their hard-earned cash on digital ads means making a boatload of sales instantly.
We’re going to talk about the importance of putting money behind something else — content advertising.
To many brands, the idea of paying to run ads that actually help people (ads promoting content) will sound completely alien. After all, you aren’t a charity! If you can’t see an immediate ROI from your ad spend, why should you even bother?
The once quiet Austin has now become a booming marketing hub. With the tech boom, it’s only natural that companies need PPC management as well.
Read on to find out how has the city’s tech scene influenced our business.
Understanding which PPC KPIs are most relevant to your campaigns’ success, indicative of your performance, and most likely to impact your bottom line can be a tough thing to do, especially when there are so many options to choose from.
There are many basic PPC KPIs to start with. Here are a few ideas.
Search Scientists is a partially remote team. The way we approach meetings as a distributed team is crucial for pushing the company forward.
This post shares how we handle meetings and how we turn good ideas into tangible goals here at Search Scientists.
You probably already have your basic demographic targeting in place (location, gender, and all that good stuff). That’s great to start off with, but if you want to take your Google Ads to the next level, then creating custom affinity audiences is an absolute must.
In this blog post, we walk you through all you need to know about these audiences.
Google Marketing Live is a 2-day live-streamed event which outlines all the big announcements for Google Ads, all the digital marketing trends and innovations, features and products we can expect to be rolled out in 2019.
We’ll walk you through the main announcements, so you will be up to date with all the impactful insights.
PPC is a staple of the digital marketing world for a very good reason. But PPC isn’t best in isolation. It peaks when used in combination with other marketing tactics that can complement it, such as native advertising.
But how exactly can you use this tactic? Let’s take a closer look!
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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