Your ads are only as good as your keyword block list.
We’ve come up with a list of 800 negative keywords that cover every industry. Beef up your Negative Keyword List with these ideas.
In this article, we’ll dive into MCC Ads, or My Client Center, a powerful tool for managing multiple Google Ads accounts. If you’re juggling multiple accounts, MCC Ads can be
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At Search Scientists, we pride ourselves on being lifelong learners, and that pays large dividends in PPC. Constant algorithm changes, rule additions, new competition, and more can quickly change the landscape we work in.
It is not enough to simply optimize and tweak anymore. We must do thorough PPC planning and implement those strategies in order to thrive. And that’s exactly what you get at Search Scientists.
“There’s nothing else we could have done to increase our profit in 2018!” – said no ecommerce business owner ever.
No matter how hard you try, there are always opportunities to sell more. By the end of this article, you’ll have learned advanced strategies on what you need to do in order to have stellar Google Shopping Campaigns in 2019. We’ll help you break sales records and find your own kaizen into the Shopping Ads world.
When Ultra* first came to us, they had very common issues with their Amazon PPC management. These ranged from search term management, bids, and campaign structure.
Our PPC techniques, combined with Ultra’s great brand recognition in their industry, resulted in explosive growth for their Amazon account.
Ultimately, we helped Ultra cross the coveted “7-Figure-Revenue at single-digit ACOS” threshold, something we’re thrilled to be a part of.
No matter how users are visiting your site, Facebook is an effective tool with unrivaled reach. Facebook retargeting will allow you to leverage the full power of this network.
If you’re an eCommerce marketer or business owner who wants to grow your store’s revenue, the answer is simple — turn to eCommerce PPC.
Why do we say so? Well, if you insist on reaching out to consumers exclusively through organic methods, you’re essentially stunting your growth.
Optimizing a PPC account doesn’t mean much if there is no measurement for gauging success. That’s why at Search Scientists, we take time early in the client relationship to set up a private reporting dashboard as well as send regular in-depth data to our clients.
Smart cars, smart TVs, SMART goals, smart people, smart ideas, smart money, and the list could go on. The word ‘smart’ is following us everywhere. So why not talk about smart bidding strategies?
Smart Bidding is the en vogue marketing concept that refers to Google Ads automated bid strategies. It uses machine learning to optimize for conversions or conversion value, all auction-based.
Just think. There are 1,000’s of advertisers running ads right now without knowing what their ROAS or ACOS targets are.
They operate on feelings: “it FEELS like things are improving.”
They are then doomed since their optimization can’t be centered around a target. Don’t be doomed. Calculate your minimum ROAS and maximum ACOS with this video.
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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