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What are Google Shopping Ads?
Sofiia Podash

What are Google Shopping Ads?

Discover how Google Shopping Ads can effectively display your products to the right audience. This guide simplifies the setup process, explains the cost-per-click system, and provides advanced tips for optimizing

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bidding-strategy-adwords-google-ads
Andreea Popa

Day 47 of 100 Days of AdWords Help:8 Smart Bid Strategies to Help You Achieve Your Goals

Smart cars, smart TVs, SMART goals, smart people, smart ideas, smart money, and the list could go on. The word ‘smart’ is following us everywhere. So why not talk about smart bidding strategies?

Smart Bidding is the en vogue marketing concept that refers to Google Ads automated bid strategies. It uses machine learning to optimize for conversions or conversion value, all auction-based.

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How to Calculate Your Target ROAS and Target ACOS for PPC
Michael Erickson

How to Calculate Your Target ROAS and ACOS for PPC

Just think. There are 1,000’s of advertisers running ads right now without knowing what their ROAS or ACOS targets are.

They operate on feelings: “it FEELS like things are improving.”

They are then doomed since their optimization can’t be centered around a target. Don’t be doomed. Calculate your minimum ROAS and maximum ACOS with this video.

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Top 3 Benefits of PPC Management Services | Search Scientists
Andreea Popa

PPC Myths Vs. Reality: Top 3 Benefits of PPC Management Services

How did you choose the car you’re driving? The laptop you’re working on? The phone you’re using (too much) every day?

What was more important to you, the color of the car or being comfortable on long rides? The keyboard light or how fast your documents are loading? The fingerprint access or…? Yeah, you get the point. Benefits beat the hell out of features. And this is exactly what Jessica is going to talk about in today’s episode of PPC Myths vs. Reality: the benefits of opting for PPC Management Services.

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