If you want to achieve success in the long run, learn how to leverage PPC advertising and social media.
Read on to see some easy-to-apply examples.
Google Search Console is a must-have tool for understanding how your website performs in Google Search and what you can do to improve it. In this post, Search Scientist will
Sign up and receive actionable paid traffic techniques we use to help our clients’ campaigns
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Matt Mroczek has accepted our invitation to share his wisdom and enthusiasm on Pay per Click with the Search Scientists readers.
Find out from his video when it’s the right time to start a PPC campaign, what paid channels should you explore, and much more.
Ever since their appearance, Universal App Campaigns have caused a bit of a stir, and have been received with a certain level of concern. Should we trust the algorithms? Are we losing control? These are questions that may have arisen in marketers’ minds.
In this article we will reveal the mysteries of how UAC works, where it can run, how to create it, and how to optimize it for success.
As marketers, we get so caught up in Google Ads that we may forget any other search engines exist. Bing often gets swept to the side when we create marketing strategies and look for ways to expand our advertising.
But there are many reasons why it’s worth a second look. Think of using Bing Ads as a chance to hang out at the private beach over a day of lying on a crowded beach.
When it comes to advertising reach, LinkedIn Ads can’t hold a candle to Google Ads… but does that mean you should write LinkedIn off immediately?
No, of course not.
While Google is and will probably always be the go-to platform for advertisers from around the globe, LinkedIn is quickly becoming a hot favorite among those who want to reach out to B2B decision makers.
You’ve probably heard the news. You’ve probably even panicked a bit. Google has recently announced that they are preparing one of their oldest metrics’ retirement: the average position metric.
It’s going to happen in September this year. This means that we’ve got plenty of time to get used to the average position alternative metrics. Are there any? Of course there are!
For all the folks out there who want to dip their toes into the world of entrepreneurship, one of the easiest things you can do is to set up an online store.
Want to try your hand at selling things online?
In this article, we’ll walk you through the best eCommerce platforms that you can use to build your store. Read on to find out more!
Howdy, Search Scientists friends! In today’s post, we are going to talk about Dynamic Search Ads (DSAs), Google Ads’ solution for you to increase your PPC campaigns’ reach and drive incremental volume to your website.
We’ll cover a lot of things, including what Dynamic Search Ads are, how their targeting works, who should use them and what their benefits are, and much more.
Let’s dive right in!
Many business owners simply do a cursory Google search, then go with the most cost-effective PPC agency they can find…
But trust us, this is not the right approach to take.
In this article we’ll walk you through a step-by-step process that you can use to hone in on the best PPC agency for you.
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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