In this article, a Search Scientist will walk you through Performance Max Campaign. These campaigns represent Google’s strategy to enhance your advertising across its entire network. We’ll demonstrate how to
In today’s competitive world, brands face the challenge of standing out among many similar products or services. To meet this challenge, understanding brand archetypes is essential for a successful marketing
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Do you need access to your client’s Facebook Ads account but find yourself overwhelmed when it comes time to do it? Granting the access can feel intimidating if you don’t know your way around.
While it might feel like wandering around a Minecraft world, don’t panic! We’ll give you the map to requesting access to your client’s account.
New to running LinkedIn ads? You’re in the right place!
In this second installment of our LinkedIn series, we walk you through how to set up your first LinkedIn campaign and throw in some LinkedIn Ads best practices to help you maximize your campaign results.
Most of us use Google Ads and are quite familiar with it. You may have considered Bing Ads in the past but hesitated because you didn’t know how to set it up or thought it didn’t have enough traffic.
With 36% of the US market for searches, Bing is a large audience to be missing out on. The network offers an import directly from Google and easy setup if you’re starting from scratch.
Matt Mroczek has accepted our invitation to share his wisdom and enthusiasm on Pay per Click with the Search Scientists readers.
Find out from his video when it’s the right time to start a PPC campaign, what paid channels should you explore, and much more.
Ever since their appearance, Universal App Campaigns have caused a bit of a stir, and have been received with a certain level of concern. Should we trust the algorithms? Are we losing control? These are questions that may have arisen in marketers’ minds.
In this article we will reveal the mysteries of how UAC works, where it can run, how to create it, and how to optimize it for success.
As marketers, we get so caught up in Google Ads that we may forget any other search engines exist. Bing often gets swept to the side when we create marketing strategies and look for ways to expand our advertising.
But there are many reasons why it’s worth a second look. Think of using Bing Ads as a chance to hang out at the private beach over a day of lying on a crowded beach.
When it comes to advertising reach, LinkedIn Ads can’t hold a candle to Google Ads… but does that mean you should write LinkedIn off immediately?
No, of course not.
While Google is and will probably always be the go-to platform for advertisers from around the globe, LinkedIn is quickly becoming a hot favorite among those who want to reach out to B2B decision makers.
You’ve probably heard the news. You’ve probably even panicked a bit. Google has recently announced that they are preparing one of their oldest metrics’ retirement: the average position metric.
It’s going to happen in September this year. This means that we’ve got plenty of time to get used to the average position alternative metrics. Are there any? Of course there are!
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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