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How to Calculate ROAS Simply
Sofiia Podash

How to Calculate ROAS Simply

Calculate ROAS — a crucial step for evaluating your ad performance. This metric, known as Return on Ad Spend, effectively aligns your advertising investment with revenue outcomes. Firstly, here you’ll

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bidding-strategy-adwords-google-ads
Andreea Popa

Day 47 of 100 Days of AdWords Help:8 Smart Bid Strategies to Help You Achieve Your Goals

Smart cars, smart TVs, SMART goals, smart people, smart ideas, smart money, and the list could go on. The word ‘smart’ is following us everywhere. So why not talk about smart bidding strategies?

Smart Bidding is the en vogue marketing concept that refers to Google Ads automated bid strategies. It uses machine learning to optimize for conversions or conversion value, all auction-based.

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How to Calculate Your Target ROAS and Target ACOS for PPC
Michael Erickson

How to Calculate Your Target ROAS and ACOS for PPC

Just think. There are 1,000’s of advertisers running ads right now without knowing what their ROAS or ACOS targets are.

They operate on feelings: “it FEELS like things are improving.”

They are then doomed since their optimization can’t be centered around a target. Don’t be doomed. Calculate your minimum ROAS and maximum ACOS with this video.

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