Just think. There are 1,000’s of advertisers running ads right now without knowing what their ROAS or ACOS targets are.
They operate on feelings: “it FEELS like things are improving.”
They are then doomed since their optimization can’t be centered around a target. Don’t be doomed. Calculate your minimum ROAS and maximum ACOS with this video.
User-generated content (UGC) is an authentic and impactful type of content that plays a key role in building consumer trust and influences purchasing decisions more effectively than traditional advertising. It
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When people don’t click much on your Google Ads, it’s usually because your headlines aren’t catching their attention. This article is all about making your headlines better for Google Ads.
Calculate ROAS — a crucial step for evaluating your ad performance. This metric, known as Return on Ad Spend, effectively aligns your advertising investment with revenue outcomes. Firstly, here you’ll
With the steady push towards PPC automation, it’s easy to forget that you can still enjoy profitable results from standard Google Ads Shopping campaigns while retaining more control and gaining
Curious to find out how a single text ad can be varied in hundreds of different ways and show only the most relevant variation to each potential customer? Welcome ad customizers!
Google Smart Shopping campaigns have caused some concerns among marketers and made them question if they can place their faith in the hands of machine learning.
However, even though they are mostly considered a “black box”, they can lead to great results.
Mobile marketing trends change every year and most of them are correlated with the innovations of mobile devices.
Here are four channels that will certainly be among the top mobile marketing trends for 2020.
If you’re anything like us, we wait for CTA Conference all year. As always, the anticipation was worth the wait.
Interested in what happened at one of the biggest marketing conferences of 2019?
How can brands create a more helpful ad experience on social networks and be less interruptive?
In this post, we will try to answer this question and we’ll get inspired by some killer Facebook ad examples. How are effective ads crafted?
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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