In today’s competitive world, brands face the challenge of standing out among many similar products or services. To meet this challenge, understanding brand archetypes is essential for a successful marketing
In this post, we are going to cover a topic that is kind of a buzzword in the PPC industry: SKAGs – Single Keyword Ad Groups – an alternative, more granular way to structure your PPC account.
Why is this topic in the spotlight? Are SKAGs really the cream of the crop? Do they translate to sales?
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If you’re anything like us, we wait for CTA Conference all year. As always, the anticipation was worth the wait.
Interested in what happened at one of the biggest marketing conferences of 2019?
How can brands create a more helpful ad experience on social networks and be less interruptive?
In this post, we will try to answer this question and we’ll get inspired by some killer Facebook ad examples. How are effective ads crafted?
Advertising on Facebook is still one of the best bets for getting to your potential customers at the right time.
In this post, we will walk you through the (sometimes overwhelming) Facebook ad formats. We tried to gather all the ad types in one place.
Many business owners think spending their hard-earned cash on digital ads means making a boatload of sales instantly.
We’re going to talk about the importance of putting money behind something else — content advertising.
To many brands, the idea of paying to run ads that actually help people (ads promoting content) will sound completely alien. After all, you aren’t a charity! If you can’t see an immediate ROI from your ad spend, why should you even bother?
The once quiet Austin has now become a booming marketing hub. With the tech boom, it’s only natural that companies need PPC management as well.
Read on to find out how has the city’s tech scene influenced our business.
Understanding which PPC KPIs are most relevant to your campaigns’ success, indicative of your performance, and most likely to impact your bottom line can be a tough thing to do, especially when there are so many options to choose from.
There are many basic PPC KPIs to start with. Here are a few ideas.
Search Scientists is a partially remote team. The way we approach meetings as a distributed team is crucial for pushing the company forward.
This post shares how we handle meetings and how we turn good ideas into tangible goals here at Search Scientists.
You probably already have your basic demographic targeting in place (location, gender, and all that good stuff). That’s great to start off with, but if you want to take your Google Ads to the next level, then creating custom affinity audiences is an absolute must.
In this blog post, we walk you through all you need to know about these audiences.
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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