In today’s competitive world, brands face the challenge of standing out among many similar products or services. To meet this challenge, understanding brand archetypes is essential for a successful marketing
In this post, we are going to cover a topic that is kind of a buzzword in the PPC industry: SKAGs – Single Keyword Ad Groups – an alternative, more granular way to structure your PPC account.
Why is this topic in the spotlight? Are SKAGs really the cream of the crop? Do they translate to sales?
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When managing pay-per-click (PPC) campaigns, it’s important to use exact match keywords to target your ads precisely. This introduction explains what exact match keywords are, their benefits in advertising, and
In this article, a Search Scientist will walk you through Performance Max Campaign. These campaigns represent Google’s strategy to enhance your advertising across its entire network. We’ll demonstrate how to
When people don’t click much on your Google Ads, it’s usually because your headlines aren’t catching their attention. This article is all about making your headlines better for Google Ads.
Calculate ROAS — a crucial step for evaluating your ad performance. This metric, known as Return on Ad Spend, effectively aligns your advertising investment with revenue outcomes. Firstly, here you’ll
With the steady push towards PPC automation, it’s easy to forget that you can still enjoy profitable results from standard Google Ads Shopping campaigns while retaining more control and gaining
Curious to find out how a single text ad can be varied in hundreds of different ways and show only the most relevant variation to each potential customer? Welcome ad customizers!
Google Smart Shopping campaigns have caused some concerns among marketers and made them question if they can place their faith in the hands of machine learning.
However, even though they are mostly considered a “black box”, they can lead to great results.
Mobile marketing trends change every year and most of them are correlated with the innovations of mobile devices.
Here are four channels that will certainly be among the top mobile marketing trends for 2020.
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