In today’s competitive world, brands face the challenge of standing out among many similar products or services. To meet this challenge, understanding brand archetypes is essential for a successful marketing
In this post, we are going to cover a topic that is kind of a buzzword in the PPC industry: SKAGs – Single Keyword Ad Groups – an alternative, more granular way to structure your PPC account.
Why is this topic in the spotlight? Are SKAGs really the cream of the crop? Do they translate to sales?
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If you want to achieve success in the long run, learn how to leverage PPC advertising and social media.
Read on to see some easy-to-apply examples.
Google Search Console is a must-have tool for understanding how your website performs in Google Search and what you can do to improve it. In this post, Search Scientist will
The digital marketing landscape in 2024 is undergoing some dramatic changes. There are a number of new digital marketing strategies and trends that are starting to assume importance in this landscape that encompasses SEO, content marketing, social media, and PPC.
These include elements such as voice search and artificial intelligence, which not too long ago, might have been dismissed as the stuff of sci-fi movies.
Something we talk to new clients about a lot is watchful PPC management and account activity.
There’s a myth floating around out there that 90% of the work with PPC is done in the first month – set it and forget it.
Today Jessica is going to show you just a couple of reasons why that’s wrong.
Paid search analysis is all about figuring out how to make your PPC campaigns better. Want to know what your competitors are doing? Check out their ads, keywords, and strategies.
Welcome to PPC Myths vs. Reality, a series with the goal of equipping our readers and our YouTube subscribers with tested advice for running successful PPC campaigns. Make sure to
Smart cars, smart TVs, SMART goals, smart people, smart ideas, smart money, and the list could go on. The word ‘smart’ is following us everywhere. So why not talk about smart bidding strategies?
Smart Bidding is the en vogue marketing concept that refers to Google Ads automated bid strategies. It uses machine learning to optimize for conversions or conversion value, all auction-based.
Remember the days when Expanded Text Ads (ETAs) were your go-to? Well, those days are gone! In June 2022, ETAs took their final bow, handing over the reins to Responsive
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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