In today’s competitive world, brands face the challenge of standing out among many similar products or services. To meet this challenge, understanding brand archetypes is essential for a successful marketing
In this post, we are going to cover a topic that is kind of a buzzword in the PPC industry: SKAGs – Single Keyword Ad Groups – an alternative, more granular way to structure your PPC account.
Why is this topic in the spotlight? Are SKAGs really the cream of the crop? Do they translate to sales?
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You’ve spent countless hours creating content for your website, but despite your efforts, your pages aren’t ranking as high as you’d like in search results. The root of the problem
You may have looked at your website analytics lately and found that people are visiting, but they’re not filling out your lead form, or calling, or buying. No conversions mean your website isn’t doing its job, but how do you fix it?
You need to take a closer look to Conversion Rate Optimization!
Read on, we’re talking about seven valuable strategies that you can use for improving your website’s conversion rate.
Know your data, know your PPC campaigns!
Today we’re sharing how we’re using data display to improve our internal processes and the PPC game for our clients.
In this article, we’ll dive into MCC Ads, or My Client Center, a powerful tool for managing multiple Google Ads accounts. If you’re juggling multiple accounts, MCC Ads can be
Adding a new user to your Google Ads account is a matter of just a few clicks. Convince yourself here.
The Google Ads Optimization Score is a critical metric that shows how well your ad campaigns align with Google’s best practices. Ranging from 0% to 100%, this score helps you
Discover how Google Shopping Ads can effectively display your products to the right audience. This guide simplifies the setup process, explains the cost-per-click system, and provides advanced tips for optimizing
Product identifiers are essential tools for identifying and tracking products globally. They enhance business operations by simplifying inventory management, ensuring regulatory compliance, and improving online discoverability. In this article Search
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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