Just a few years ago, “breaking into digital marketing” meant mastering hashtags and learning how to boost a Facebook post. In 2026, the playbook has been completely rewritten. We are
When debating SEO vs. PPC, it’s important to recognize that these two strategies serve different purposes but can complement each other effectively within a broader SEM strategy. SEO focuses on
Sign up and receive actionable paid traffic techniques we use to help our clients’ campaigns
Search Scientists is committed to protecting your privacy. See our Privacy Policy.
Split testing in Google Ads is, without a doubt, one of the most effective ways to improve ad performance by comparing different versions and determining what works best. By systematically
Ever since their appearance, Universal App Campaigns have caused a bit of a stir, and have been received with a certain level of concern. Should we trust the algorithms? Are we losing control? These are questions that may have arisen in marketers’ minds.
In this article we will reveal the mysteries of how UAC works, where it can run, how to create it, and how to optimize it for success.
It’s very normal for people to focus on keyword research, match types, budgets, and ads. Those are all extremely important and have a big part in your success on AdWords.
However, even the best ad, the perfect keyword, and an ideal budget is wasted on a bid that is either too expensive or too low.
In the first half of 2025, advertisers saw a sharp 45% increase in the average cost-per-click (CPC) on Google Search. With privacy regulations tightening and Google rolling out major changes—like
Curious about demand gen campaigns and how they can benefit your business? Demand gen campaigns create lasting interest in your products or services by building brand awareness and fostering customer
In today’s competitive digital landscape, simply running Google Ads campaigns isn’t enough. To truly maximize your advertising budget and drive meaningful results, you need to dive deep into your campaign
In the complex world of Google Ads, understanding and managing default settings is not just a technical detail—it’s a critical factor that directly influences how your budget is spent and
User-generated content (UGC) is an authentic and impactful type of content that plays a key role in building consumer trust and influences purchasing decisions more effectively than traditional advertising. It
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
Search Scientists is committed to protecting your privacy. See our Privacy Policy.
