In today’s video, the fourth in the series of PPC Myths vs. Reality, Jessica is going to talk about why you shouldn’t always manage your PPC campaigns yourself and when it’s time to outsource it and hand things over to PPC experts.
If you haven’t heard by now, Facebook advertising is here, and it’s here to stay. Over the last few years, social media advertising has risen to the ranks of an elite advertising avenue. With over 1.5 billion monthly users, Facebook Ads are suitable for nearly every business type out there.
Something we talk to new clients about a lot is watchful PPC management and account activity.
There’s a myth floating around out there that 90% of the work with PPC is done in the first month – set it and forget it.
Today Jessica is going to show you just a couple of reasons why that’s wrong.
You picked the right kind of keywords. You created great ad copy. You didn’t chase vanity metrics like CTR. You built a profitable AdWords campaign. You are wondering, what’s next?
When I have openings for new PPC Account Managers, one of the questions I ask during the interview is: What is your response to a customer asking you to increase their CTR above
In Day 19 of 100 Days of AdWords Help, we’ll take a look at another AdWords Extension. Yesterday, we looked at sitelinks, which are an excellent way to improve your
Welcome to Day 18 of 100 Days of Google Ads Help. In the previous post, you learned 20 ad copy strategies to put your Click Through Rates (CTR) ahead of
Welcome to Day 10 of 100 Days of AdWords Help. If you’re just finding this post and not reading in order, we’re discussing the types of keywords AdWords has to
Welcome to day 9 of our “100 Days of AdWords Help” Series. If you’ve been tuning in, we’ve been analyzing the types of keywords you’ll see when you start building
Let’s do a little experiment: If I told you to go into your Google Ads account right now and point out the most important metric, what would you point to?
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
Search Scientists is committed to protecting your privacy. See our Privacy Policy.
