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Average Position Sunset Google Ads - Search Scientists

Google Ads To Remove the Average Position Metric:
How Will Marketers Live Without It?

You’ve probably heard the news. You’ve probably even panicked a bit. Google has recently announced that they are preparing one of their oldest metrics’ retirement: the average position metric.

It’s going to happen in September this year. This means that we’ve got plenty of time to get used to the average position alternative metrics. Are there any? Of course there are!

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Claudia Ramba March 1, 2019

Single Keyword Ad Groups - Search Scientists

Single Keyword Ad Groups (SKAGs) –
The Good, the Bad, and the Ugly

In this post, we are going to cover a topic that is kind of a buzzword in the PPC industry: SKAGs – Single Keyword Ad Groups – an alternative, more granular way to structure your PPC account.

Why is this topic in the spotlight? Are SKAGs really the cream of the crop? Do they translate to sales?

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Andreea Popa February 19, 2019

Day 49 Of 100 Days Of Google Ads Help: Dynamic Search Ads –
Supercharge Your PPC Account

Howdy, Search Scientists friends! In today’s post, we are going to talk about Dynamic Search Ads (DSAs), Google Ads’ solution for you to increase your PPC campaigns’ reach and drive incremental volume to your website.

We’ll cover a lot of things, including what Dynamic Search Ads are, how their targeting works, who should use them and what their benefits are, and much more.

Let’s dive right in!

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Andreea Popa January 30, 2019

Conversion Rate Optimization - Search Scientists

Conversion Rate Optimization:
How to Go from Bounce to Sale

You may have looked at your website analytics lately and found that people are visiting, but they’re not filling out your lead form, or calling, or buying. No conversions mean your website isn’t doing its job, but how do you fix it?

You need to take a closer look to Conversion Rate Optimization!

Read on, we’re talking about seven valuable strategies that you can use for improving your website’s conversion rate.

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Karolina Facchin January 25, 2019

How to Choose Your PPC Agency | Search Scientists

How To Choose The Best PPC Agency For You: The Savvy Business Owner’s Guide

Many business owners simply do a cursory Google search, then go with the most cost-effective PPC agency they can find…

But trust us, this is not the right approach to take.

In this article we’ll walk you through a step-by-step process that you can use to hone in on the best PPC agency for you.

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Andreea Popa January 18, 2019

Unlock The Full Marketing Funnel Potential By Aligning Your PPC Campaigns To The Right Stage

Let’s start breaking the chains of a “one size fits all” marketing strategy. By the end of this article you’ll be mastering the digital marketing funnel. We’ll show you how to align your PPC campaigns to your business’s sales funnel stages and what KPIs to look at when measuring your success.

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Andreea Popa January 11, 2019

ROAS for eCommerce stores:
5 tried-and-tested techniques to boost your ROAS

If you’re running PPC ads for your eCommerce store, you’re probably already tracking metrics such as Cost Per Click, Click Through Rate, and Cost Per Conversion.

That’s fine and dandy, but… how about your ROAS?

For those of you who aren’t paying attention to your ROAS, chances are, you’re leaving money on the table.

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Karolina Facchin January 3, 2019

Facebook Retargeting – Techniques for Recovering Your Visitors

No matter how users are visiting your site, Facebook is an effective tool with unrivaled reach. Facebook retargeting will allow you to leverage the full power of this network.

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Karolina Facchin December 19, 2018

How To Use eCommerce PPC To Skyrocket Your Revenue (+ Leave Competitors In The Dust)

If you’re an eCommerce marketer or business owner who wants to grow your store’s revenue, the answer is simple — turn to eCommerce PPC.

Why do we say so? Well, if you insist on reaching out to consumers exclusively through organic methods, you’re essentially stunting your growth.

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Andreea Popa December 17, 2018

How to measure Google ad quality with the new google ad strength feature | Search Scientists

How to Measure Ad Quality with the New Google Ad Strength Feature

I wanted to share a new feature being rolled out in Google ad campaigns over the next few weeks, which is going to help you increase your CTR, lower your

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Michael Erickson October 2, 2018

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PPC how-tos and best practices

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Paid Traffic

Google Ads To Remove the Average Position Metric:
How Will Marketers Live Without It?

Single Keyword Ad Groups (SKAGs) –
The Good, the Bad, and the Ugly

Day 49 Of 100 Days Of Google Ads Help: Dynamic Search Ads –
Supercharge Your PPC Account

Conversion Rate Optimization:
How to Go from Bounce to Sale

How To Choose The Best PPC Agency For You: The Savvy Business Owner’s Guide

Unlock The Full Marketing Funnel Potential By Aligning Your PPC Campaigns To The Right Stage

ROAS for eCommerce stores:
5 tried-and-tested techniques to boost your ROAS

Facebook Retargeting – Techniques for Recovering Your Visitors

How To Use eCommerce PPC To Skyrocket Your Revenue (+ Leave Competitors In The Dust)

How to Measure Ad Quality with the New Google Ad Strength Feature

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Get Scientific About Improving Your E-Commerce Store's PPC Marketing