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Google Ads Scripts - Search Scientists
Claudia Ramba

How to Harness Google Ads Scripts to Keep Your Account in Tip-Top Shape –
Part 1: Save Time By Automating Your Google Ads Tasks

What if I told you that you can say goodbye to daily reports and to mostly any tedious manual task in Google Ads, and become more productive and efficient? Sounds too good to be true?

Well, think about it! There’s no magic wand, no gimmicks whatsoever, just scripts. Google Ads Scripts will help you keep your accounts in tip top shape.

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Claudia Ramba May 15, 2019
Google Ads Conversion Tracking - Search Scientists
Cherie Foo

Google Ads Conversion Tracking vs Google Analytics: Which Makes More Sense For You?

In this blog post, we’ll walk you through how to monitor your conversions using Google Ads Conversion Tracking and Google Analytics (for the uninitiated, these are the two most common methods that website owners use to track conversions).

We’ll also discuss the pros and cons of each approach, so that you can decide whether using Google Ads Conversion Tracking or Google Analytics is a better fit for you.

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Cherie Foo May 10, 2019
Google Ads Experiments - Search Scientists
Shire Lyon

Learn How to Start Google Ads Experiments

If you have any experience with Google Ads or with PPC ads in general, then you understand it’s a lot like cooking. You may have an initial recipe, but things can only be improved through experimentation. That’s where Google Ads Experiments come into play.

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Shire Lyon May 7, 2019
How to Set Up Google Analytics to Get a Bird's-Eye View on Your PPC Traffic | Search Scientists
Claudia Ramba

How to Set Up Google Analytics to Get a Bird’s-Eye View on Your PPC Traffic

You spend a lot of time creating PPC campaigns and optimizing to make your ads stand out from your competition. But how much time do you spend breaking down your data and analyzing your audience? What tool is at your fingertips to help you deliver better ad messages to your audiences?

The answer is Google Analytics! This is the place where you go to get a bird’s-eye view of your website’s performance across all channels.

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Claudia Ramba April 18, 2019
Marketing Trends 2019 - Search Scientists
The Search Sci Contributors

6 Digital Marketing Trends You Cannot Ignore for the Rest of 2019

The digital marketing landscape in 2019 is undergoing some dramatic changes. There are a number of new digital marketing strategies and trends that are starting to assume importance in this landscape that encompasses SEO, content marketing, social media, and PPC.

These include elements such as voice search and artificial intelligence, which not too long ago, might have been dismissed as the stuff of sci-fi movies.

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The Search Sci Contributors April 15, 2019
The No-Hassle Guide to Granting Facebook Advertiser Access | Search Scientists
Andreea Popa

The No-Hassle Guide to Granting Facebook Advertiser Access

Do you need access to your client’s Facebook Ads account but find yourself overwhelmed when it comes time to do it? Granting the access can feel intimidating if you don’t know your way around.

While it might feel like wandering around a Minecraft world, don’t panic! We’ll give you the map to requesting access to your client’s account.

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Andreea Popa April 12, 2019
Get Started With Bing Ads Quickly | Search Scientists
Shire Lyon

Bing Ads Setup – The Quickstart Guide

Most of us use Google Ads and are quite familiar with it. You may have considered Bing Ads in the past but hesitated because you didn’t know how to set it up or thought it didn’t have enough traffic.

With 36% of the US market for searches, Bing is a large audience to be missing out on. The network offers an import directly from Google and easy setup if you’re starting from scratch.

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Shire Lyon March 29, 2019
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