You’re reading the third installment of our series on LinkedIn ads — in this post, we discuss the differences between LinkedIn Ads vs Facebook Ads, and talk about the pros and cons that each ad platform brings to the table.
You spend a lot of time creating PPC campaigns and optimizing to make your ads stand out from your competition. But how much time do you spend breaking down your data and analyzing your audience? What tool is at your fingertips to help you deliver better ad messages to your audiences?
The answer is Google Analytics! This is the place where you go to get a bird’s-eye view of your website’s performance across all channels.
The digital marketing landscape in 2019 is undergoing some dramatic changes. There are a number of new digital marketing strategies and trends that are starting to assume importance in this landscape that encompasses SEO, content marketing, social media, and PPC.
These include elements such as voice search and artificial intelligence, which not too long ago, might have been dismissed as the stuff of sci-fi movies.
Do you need access to your client’s Facebook Ads account but find yourself overwhelmed when it comes time to do it? Granting the access can feel intimidating if you don’t know your way around.
While it might feel like wandering around a Minecraft world, don’t panic! We’ll give you the map to requesting access to your client’s account.
New to running LinkedIn ads? You’re in the right place!
In this second installment of our LinkedIn series, we walk you through how to set up your first LinkedIn campaign and throw in some LinkedIn Ads best practices to help you maximize your campaign results.
Most of us use Google Ads and are quite familiar with it. You may have considered Bing Ads in the past but hesitated because you didn’t know how to set it up or thought it didn’t have enough traffic.
With 36% of the US market for searches, Bing is a large audience to be missing out on. The network offers an import directly from Google and easy setup if you’re starting from scratch.
Matt Mroczek has accepted our invitation to share his wisdom and enthusiasm on Pay per Click with the Search Scientists readers.
Find out from his video when it’s the right time to start a PPC campaign, what paid channels should you explore, and much more.
Ever since their appearance, Universal App Campaigns have caused a bit of a stir, and have been received with a certain level of concern. Should we trust the algorithms? Are we losing control? These are questions that may have arisen in marketers’ minds.
In this article we will reveal the mysteries of how UAC works, where it can run, how to create it, and how to optimize it for success.
As marketers, we get so caught up in Google Ads that we may forget any other search engines exist. Bing often gets swept to the side when we create marketing strategies and look for ways to expand our advertising.
But there are many reasons why it’s worth a second look. Think of using Bing Ads as a chance to hang out at the private beach over a day of lying on a crowded beach.
When it comes to advertising reach, LinkedIn Ads can’t hold a candle to Google Ads… but does that mean you should write LinkedIn off immediately?
No, of course not.
While Google is and will probably always be the go-to platform for advertisers from around the globe, LinkedIn is quickly becoming a hot favorite among those who want to reach out to B2B decision makers.
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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