As a PPC agency, it’s easy to see from the outside what our clients are struggling with when they come to us.
Take a sneak peek at the signs that it’s time to outsource your PPC management:
I talk to people every week about why it might be time to hand over their paid traffic management to us, the experts. Something many of them struggle with is a reluctance to let go of overseeing the accounts themselves.
While it’s true that if your campaigns are small or just starting out, we recommend that you take the reigns in those early times, but there comes a time to relinquish control and choose a PPC agency (Moz has a helpful article on this topic). It doesn’t have to mean an admission of defeat. On the contrary, it means you’ve done something right!
Let’s look at some of the reasons you might want to hand things over.
Account growth - too big to manage
So you started out on a shoestring budget and only had 2 or 3 campaigns to start. Then you added in some new PLAs. You heard about the glory of remarketing, and started some remarketing campaigns. Someone sent you a blog post on the importance of negative keywords, so you’re combing through your search queries to add those in manually.
The list just goes on and on, because there’s just so much you can do inside your accounts as they grow and change.
You want to try something new with paid traffic
Maybe you saw a YouTube video on Advanced PLA structures or want to start retargeting to Facebook to capture a new audience. Did you hear about call tracking and how that can help you more accurately track conversions? Is it time to expand to Bing, Instagram, or test the waters on LinkedIn?
There are limitless avenues for you to take your paid search – do you know how to implement all these new ideas you have for your campaigns?
Your competition is growing
It’s so easy to start an ecommerce store these days. When you first started out, you were the only one selling at home solar panel kits, and now there’s 6 million Google search results for your product. What are you doing to get ahead of your competition?
Beyond having an excellent landing page and working on your SEO, you need to be on top of your PPC game and have a complete strategy for staying ahead of your competition and in front of your customers.
You don’t have the time to manage your own PPC
We know better than anyone – good PPC takes time! It’s the reason that it’s the only thing we do at Search Scientists. A well managed account takes a lot of watchful management:
- Going in and looking for new keywords
- Testing ads
- Finding negative keywords
- Bid optimization
- Looking for areas of wasted spend
- Analyzing test results
You might be at the point where the time involved is just too much. You’re out in the world running a business, talking to employees, developing a customer base, customizing your products, talking to manufacturers, and dealing with software glitches. You may be in school or working another job or walking your dog or trying to get through a lengthy novel – and just don’t have the time to properly manage all the aspects of your digital marketing accounts to keep them healthy and profitable.
Whether your campaigns are getting too big to handle, you’re trying to choose some new techniques, your competition is biting at your heels, or you simply don’t have the time for it any longer, handing over your accounts to a team of proven professionals could be just the thing you need to push your campaigns to the next level and start seeing a real return on your ad budget. And you’ll have more time for all the other things in your life that you enjoy.
Are you feeling your competition close? Or is the lack of time making you think of outsourcing your PPC? Let us know in the comments below what is the most stressful part for you when it comes to PPC management.
Stay tuned for Jessica’s next installment, where she’ll go over some of the many benefits of hiring a professional to manage your PPC.
If you’re curious whether your campaigns are ready for professional management, get a Free PPC Audit to find out.