Understanding which PPC KPIs are most relevant to your campaigns’ success, indicative of your performance, and most likely to impact your bottom line can be a tough thing to do, especially when there are so many options to choose from.
There are many basic PPC KPIs to start with. Here are a few ideas.
You probably already have your basic demographic targeting in place (location, gender, and all that good stuff). That’s great to start off with, but if you want to take your Google Ads to the next level, then creating custom affinity audiences is an absolute must.
In this blog post, we walk you through all you need to know about these audiences.
Google Marketing Live is a 2-day live-streamed event which outlines all the big announcements for Google Ads, all the digital marketing trends and innovations, features and products we can expect to be rolled out in 2019.
We’ll walk you through the main announcements, so you will be up to date with all the impactful insights.
PPC is a staple of the digital marketing world for a very good reason. But PPC isn’t best in isolation. It peaks when used in combination with other marketing tactics that can complement it, such as native advertising.
But how exactly can you use this tactic? Let’s take a closer look!
On average, you need around 4 hours to create a blog post. But content promotion requires 10X more time compared to content production.
In this guide, we’re going to share with you how to do a results-driven content promotion which includes using both organic and paid channels.
Usually, we talk about digital marketing as a means to sell online or drive people to your website. But what about the brick and mortar stores? In 2019, stores with physical locations don’t thrive unless they engage in the same types of activities online shops do.
The question is then, what can I do to get more people through my door?
In this article, part two of “How to Harness Google Ads Scripts”, we’ve handpicked 30 insanely actionable Google Ads scripts to help you scale your accounts. From bids management to ads and keywords management, or account anomalies detection, we’ve got them all covered.
Thanks to a bunch of very smart and generous PPC experts who shared them with their fellow marketeers, here is our selection of 30 Google Ads scripts to kick your performance in 2019.
What if I told you that you can say goodbye to daily reports and to mostly any tedious manual task in Google Ads, and become more productive and efficient? Sounds too good to be true?
Well, think about it! There’s no magic wand, no gimmicks whatsoever, just scripts. Google Ads Scripts will help you keep your accounts in tip top shape.
In this blog post, we’ll walk you through how to monitor your conversions using Google Ads Conversion Tracking and Google Analytics (for the uninitiated, these are the two most common methods that website owners use to track conversions).
We’ll also discuss the pros and cons of each approach, so that you can decide whether using Google Ads Conversion Tracking or Google Analytics is a better fit for you.
If you have any experience with Google Ads or with PPC ads in general, then you understand it’s a lot like cooking. You may have an initial recipe, but things can only be improved through experimentation. That’s where Google Ads Experiments come into play.
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
Search Scientists is committed to protecting your privacy. See our Privacy Policy.
