Let’s start breaking the chains of a “one size fits all” marketing strategy. By the end of this article you’ll be mastering the digital marketing funnel. We’ll show you how to align your PPC campaigns to your business’s sales funnel stages and what KPIs to look at when measuring your success.
If you’re running PPC ads for your eCommerce store, you’re probably already tracking metrics such as Cost Per Click, Click Through Rate, and Cost Per Conversion.
That’s fine and dandy, but… how about your ROAS?
For those of you who aren’t paying attention to your ROAS, chances are, you’re leaving money on the table.
No matter how users are visiting your site, Facebook is an effective tool with unrivaled reach. Facebook retargeting will allow you to leverage the full power of this network.
If you’re an eCommerce marketer or business owner who wants to grow your store’s revenue, the answer is simple — turn to eCommerce PPC.
Why do we say so? Well, if you insist on reaching out to consumers exclusively through organic methods, you’re essentially stunting your growth.
I wanted to share a new feature being rolled out in Google ad campaigns over the next few weeks, which is going to help you increase your CTR, lower your
In today’s video, the fourth in the series of PPC Myths vs. Reality, Jessica is going to talk about why you shouldn’t always manage your PPC campaigns yourself and when it’s time to outsource it and hand things over to PPC experts.
If you haven’t heard by now, Facebook advertising is here, and it’s here to stay. Over the last few years, social media advertising has risen to the ranks of an elite advertising avenue. With over 1.5 billion monthly users, Facebook Ads are suitable for nearly every business type out there.
You picked the right kind of keywords. You created great ad copy. You didn’t chase vanity metrics like CTR. You built a profitable AdWords campaign. You are wondering, what’s next?
When I have openings for new PPC Account Managers, one of the questions I ask during the interview is: What is your response to a customer asking you to increase their CTR above
In Day 19 of 100 Days of AdWords Help, we’ll take a look at another AdWords Extension. Yesterday, we looked at sitelinks, which are an excellent way to improve your
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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