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Marketing Trends 2024 - Search Scientists

6 Digital Marketing Trends You Cannot Ignore for the Rest of 2024

The digital marketing landscape in 2024 is undergoing some dramatic changes. There are a number of new digital marketing strategies and trends that are starting to assume importance in this landscape that encompasses SEO, content marketing, social media, and PPC.

These include elements such as voice search and artificial intelligence, which not too long ago, might have been dismissed as the stuff of sci-fi movies.

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The Search Sci Contributors October 3, 2024

Watchful PPC Management | Search Scientists

PPC Myths Vs. Reality: Watchful PPC Management

Something we talk to new clients about a lot is watchful PPC management and account activity.

There’s a myth floating around out there that 90% of the work with PPC is done in the first month – set it and forget it.

Today Jessica is going to show you just a couple of reasons why that’s wrong.

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Andreea Popa September 26, 2024

Paid Search Analysis: Best Tools and Strategies for Success

Paid search analysis is all about figuring out how to make your PPC campaigns better. Want to know what your competitors are doing? Check out their ads, keywords, and strategies.

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Sofiia Podash September 23, 2024

Unlocking the Power of Responsive Search Ads: Tips and Tricks

Remember the days when Expanded Text Ads (ETAs) were your go-to? Well, those days are gone! In June 2022, ETAs took their final bow, handing over the reins to Responsive

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Sofiia Podash September 9, 2024

Conversion Rate Optimization - Search Scientists

Conversion Rate Optimization:
How to Go from Bounce to Sale

You may have looked at your website analytics lately and found that people are visiting, but they’re not filling out your lead form, or calling, or buying. No conversions mean your website isn’t doing its job, but how do you fix it?

You need to take a closer look to Conversion Rate Optimization!

Read on, we’re talking about seven valuable strategies that you can use for improving your website’s conversion rate.

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Karolina Facchin August 22, 2024

How To Tailor Your Ads Like A Pro – A Complete Guide On Ad Customizers

Curious to find out how a single text ad can be varied in hundreds of different ways and show only the most relevant variation to each potential customer? Welcome ad customizers!

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Claudia Ramba December 19, 2019

Smart Shopping Campaigns – Can They Boost Your E-commerce PPC Efforts?

Google Smart Shopping campaigns have caused some concerns among marketers and made them question if they can place their faith in the hands of machine learning.

However, even though they are mostly considered a “black box”, they can lead to great results.

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Claudia Ramba December 3, 2019

Mobile Marketing Trends for 2020

Mobile marketing trends change every year and most of them are correlated with the innovations of mobile devices.

Here are four channels that will certainly be among the top mobile marketing trends for 2020.

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The Search Sci Contributors November 25, 2019

CTA Conference 2019 [Key Takeaways]

If you’re anything like us, we wait for CTA Conference all year. As always, the anticipation was worth the wait.
Interested in what happened at one of the biggest marketing conferences of 2019?

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Shire Lyon October 9, 2019

Facebook Ad Examples - Search Scientists

Facebook ad examples – How to take an ad from invisible to remarkable

How can brands create a more helpful ad experience on social networks and be less interruptive?

In this post, we will try to answer this question and we’ll get inspired by some killer Facebook ad examples. How are effective ads crafted?

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Claudia Ramba September 25, 2019

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Paid Traffic

6 Digital Marketing Trends You Cannot Ignore for the Rest of 2024

PPC Myths Vs. Reality: Watchful PPC Management

Paid Search Analysis: Best Tools and Strategies for Success

Unlocking the Power of Responsive Search Ads: Tips and Tricks

Conversion Rate Optimization:
How to Go from Bounce to Sale

How To Tailor Your Ads Like A Pro – A Complete Guide On Ad Customizers

Smart Shopping Campaigns – Can They Boost Your E-commerce PPC Efforts?

Mobile Marketing Trends for 2020

CTA Conference 2019 [Key Takeaways]

Facebook ad examples – How to take an ad from invisible to remarkable

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Get Scientific About Improving Your E-Commerce Store's PPC Marketing