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Google shopping campaigns | Search Scientists
Andreea Popa

Knock Out Your Competition in 2019 with This Reverse-engineering Google Shopping Campaigns Structure

“There’s nothing else we could have done to increase our profit in 2018!” – said no ecommerce business owner ever.

No matter how hard you try, there are always opportunities to sell more. By the end of this article, you’ll have learned advanced strategies on what you need to do in order to have stellar Google Shopping Campaigns in 2019. We’ll help you break sales records and find your own kaizen into the Shopping Ads world.

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How to Calculate Your Target ROAS and Target ACOS for PPC
Michael Erickson

How to Calculate Your Target ROAS and ACOS for PPC

Just think. There are 1,000’s of advertisers running ads right now without knowing what their ROAS or ACOS targets are.

They operate on feelings: “it FEELS like things are improving.”

They are then doomed since their optimization can’t be centered around a target. Don’t be doomed. Calculate your minimum ROAS and maximum ACOS with this video.

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Top 3 Benefits of PPC Management Services | Search Scientists
Andreea Popa

PPC Myths Vs. Reality: Top 3 Benefits of PPC Management Services

How did you choose the car you’re driving? The laptop you’re working on? The phone you’re using (too much) every day?

What was more important to you, the color of the car or being comfortable on long rides? The keyboard light or how fast your documents are loading? The fingerprint access or…? Yeah, you get the point. Benefits beat the hell out of features. And this is exactly what Jessica is going to talk about in today’s episode of PPC Myths vs. Reality: the benefits of opting for PPC Management Services.

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