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The Math Behind the Perfect Bid - google-ads-adwords
Michael Erickson

Day 25 of AdWords Help: The Math Behind the Perfect Bid

It’s very normal for people to focus on keyword research, match types, budgets, and ads. Those are all extremely important and have a big part in your success on AdWords.

However, even the best ad, the perfect keyword, and an ideal budget is wasted on a bid that is either too expensive or too low.

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