With the steady push towards PPC automation, it’s easy to forget that you can still enjoy profitable results from standard Google Ads Shopping campaigns while retaining more control and gaining
Do you need access to your client’s Facebook Ads account but find yourself overwhelmed when it comes time to do it? Granting the access can feel intimidating if you don’t know your way around.
While it might feel like wandering around a Minecraft world, don’t panic! We’ll give you the map to requesting access to your client’s account.
Matt Mroczek has accepted our invitation to share his wisdom and enthusiasm on Pay per Click with the Search Scientists readers.
Find out from his video when it’s the right time to start a PPC campaign, what paid channels should you explore, and much more.
Many business owners simply do a cursory Google search, then go with the most cost-effective PPC agency they can find…
But trust us, this is not the right approach to take.
In this article we’ll walk you through a step-by-step process that you can use to hone in on the best PPC agency for you.
Let’s start breaking the chains of a “one size fits all” marketing strategy. By the end of this article you’ll be mastering the digital marketing funnel. We’ll show you how to align your PPC campaigns to your business’s sales funnel stages and what KPIs to look at when measuring your success.
If you’re running PPC ads for your eCommerce store, you’re probably already tracking metrics such as Cost Per Click, Click Through Rate, and Cost Per Conversion.
That’s fine and dandy, but… how about your ROAS?
For those of you who aren’t paying attention to your ROAS, chances are, you’re leaving money on the table.
If you’re an eCommerce marketer or business owner who wants to grow your store’s revenue, the answer is simple — turn to eCommerce PPC.
Why do we say so? Well, if you insist on reaching out to consumers exclusively through organic methods, you’re essentially stunting your growth.
How did you choose the car you’re driving? The laptop you’re working on? The phone you’re using (too much) every day?
What was more important to you, the color of the car or being comfortable on long rides? The keyboard light or how fast your documents are loading? The fingerprint access or…? Yeah, you get the point. Benefits beat the hell out of features. And this is exactly what Jessica is going to talk about in today’s episode of PPC Myths vs. Reality: the benefits of opting for PPC Management Services.
Welcome to PPC Myths vs. Reality, a series with the goal of equipping our readers and our YouTube subscribers with tested advice for running successful PPC campaigns. Make sure to
End Guesswork Marketing How do huge e-commerce stores like Zappos manage their AdWords accounts? Do they spend with reckless abandon while the advertising bills stack up? How much guesswork do
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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