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Andreea Popa

Day 47 of 100 Days of AdWords Help:
8 Smart Bid Strategies to Help You Achieve Your Goals

Smart cars, smart TVs, SMART goals, smart people, smart ideas, smart money, and the list could go on. The word ‘smart’ is following us everywhere. So why not talk about smart bidding strategies?

Smart Bidding is the en vogue marketing concept that refers to Google Ads automated bid strategies. It uses machine learning to optimize for conversions or conversion value, all auction-based.

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Top 3 Benefits of PPC Management Services | Search Scientists
Andreea Popa

PPC Myths Vs. Reality: Top 3 Benefits of PPC Management Services

How did you choose the car you’re driving? The laptop you’re working on? The phone you’re using (too much) every day?

What was more important to you, the color of the car or being comfortable on long rides? The keyboard light or how fast your documents are loading? The fingerprint access or…? Yeah, you get the point. Benefits beat the hell out of features. And this is exactly what Jessica is going to talk about in today’s episode of PPC Myths vs. Reality: the benefits of opting for PPC Management Services.

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PPC Myths vs Reality: Keyword Testing | Search Scientists
Andreea Popa

PPC Myths vs. Reality: Keyword Testing

Welcome to PPC Myths vs. Reality, a series with the goal of equipping our readers and our YouTube subscribers with tested advice for running successful PPC campaigns.  Make sure to subscribe to the Search Scientists YouTube channel, so you don’t miss

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PPC Myths vs Reality: Budget Scaling | Search Scientists
Andreea Popa

PPC Myths vs. Reality: Budget Scaling

Welcome to PPC Myths vs. Reality, a series with the goal of equipping our readers and our YouTube subscribers with tested advice for running successful PPC campaigns.  Make sure to subscribe to the Search Scientists YouTube channel, so you don’t miss

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Tracking Conversions | Search Scientists
Michael Erickson

Day 4 of AdWords Help: Tracking Conversions

End Guesswork Marketing How do huge e-commerce stores like Zappos manage their AdWords accounts? Do they spend with reckless abandon while the advertising bills stack up? How much guesswork do they have to in order to determine if bidding on

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