The 2026 Guide to Google Ads for Smart Glasses & Voice
For fifteen years, “search intent” meant a string of text typed into a box. In 2026, that box is disappearing. It’s being replaced by a lens, a microphone, and a
Sofiia Podash July 14, 2026
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Google Ads Management and Optimization Help
Google Ads Headline Optimization: Proven Tips to Boost CTR
When people don’t click much on your Google Ads, it’s usually because your headlines aren’t catching their attention. This article is all about making your headlines better for Google Ads.
Sofiia Podash July 2, 2026
Target Ads Without Third-Party Cookies: 2026 Guide
Targeting ads without third-party cookies requires shifting to three core strategies: first-party data (your own customer emails, CRM data, and on-site behavior), contextual targeting (matching ads to page content instead
Sofiia Podash July 2, 2026
How to Set Up Google Enhanced Conversions Step by Step (And Why Match Rate Matters)
Enhanced Conversions is one of the most impactful settings in Google Ads that most advertisers either skip entirely or set up incorrectly. If you’re running any form of lead gen
Sofiia Podash June 23, 2026
Google Local Campaigns – Drive Sales for Your Brick & Mortar Store
Most digital ads aren’t designed to achieve offline sales. Driving traffic to a website doesn’t mean you’ll have foot traffic to your store.
Google Local Campaigns solve the problems most digital ads cannot.
Shire Lyon June 11, 2026
What Are Custom Affinity Audiences (+ How To Use Them To Fine-Tune Your Targeting)
You probably already have your basic demographic targeting in place (location, gender, and all that good stuff). That’s great to start off with, but if you want to take your Google Ads to the next level, then creating custom affinity audiences is an absolute must.
In this blog post, we walk you through all you need to know about these audiences.
Sofiia Podash June 5, 2026
Performance Max vs. Standard Shopping: When (and How) to Make the Switch
Performance Max vs Standard Shopping for ecommerce: why PMax’s ROAS is a vanity metric, when to switch, and our exact PMax-to-Shopping transition framework.
Michael Erickson June 5, 2026
How Can You Improve Your Google Ads Optimization Score?
The Google Ads Optimization Score is a critical metric that shows how well your ad campaigns align with Google’s best practices. Ranging from 0% to 100%, this score helps you
Sofiia Podash June 4, 2026
Google Ads Audit Checklist: 12 Things to Check in 2026
Do you have an accurate view of your PPC campaigns performance?
At Search Scientists, we’re auditing around 150 AdWords accounts every year. That’s about three different accounts a week.
Today, Mike discusses 7 of the most important points to check in an AdWords audit.
Andreea Popa May 14, 2026
Exact Match Keywords in Google Ads: Complete Guide (2026)
In the next few days of AdWords Help, we’ll be exploring keywords, as we begin to build our first campaign. Specifically, we’ll be covering positive keyword match types, and their best practices.
Michael Erickson May 12, 2026
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