Just think. There are 1,000’s of advertisers running ads right now without knowing what their ROAS or ACOS targets are.
They operate on feelings: “it FEELS like things are improving.”
They are then doomed since their optimization can’t be centered around a target. Don’t be doomed. Calculate your minimum ROAS and maximum ACOS with this video.
In this post, we are going to cover a topic that is kind of a buzzword in the PPC industry: SKAGs – Single Keyword Ad Groups – an alternative, more granular way to structure your PPC account.
Why is this topic in the spotlight? Are SKAGs really the cream of the crop? Do they translate to sales?
Structured snippets are ad extensions that show extra details about your products or services. They can enhance your ads’ visibility and increase click-through rates. In this guide, we’ll walk you
Your ads are only as good as your keyword block list.
We’ve come up with a list of 800 negative keywords that cover every industry. Beef up your Negative Keyword List with these ideas.
Welcome to Day 18 of 100 Days of Google Ads Help. In the previous post, you learned 20 ad copy strategies to put your Click Through Rates (CTR) ahead of
Adding a new user to your Google Ads account is a matter of just a few clicks. Convince yourself here.
The Google Ads Optimization Score is a critical metric that shows how well your ad campaigns align with Google’s best practices. Ranging from 0% to 100%, this score helps you
Discover how Google Shopping Ads can effectively display your products to the right audience. This guide simplifies the setup process, explains the cost-per-click system, and provides advanced tips for optimizing
Understanding how much each click costs on Google Ads is crucial for running efficient ad campaigns. Average CPC (Cost Per Click) varies across different industries and largely depends on your
In this article, a Search Scientist will walk you through Performance Max Campaign. These campaigns represent Google’s strategy to enhance your advertising across its entire network. We’ll demonstrate how to
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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