Welcome to Day 18 of 100 Days of Google Ads Help. Google Ads sitelinks are additional links that appear under your ad, allowing users to quickly access more relevant pages
In this post, we are going to cover a topic that is kind of a buzzword in the PPC industry: SKAGs – Single Keyword Ad Groups – an alternative, more granular way to structure your PPC account.
Why is this topic in the spotlight? Are SKAGs really the cream of the crop? Do they translate to sales?
Just think. There are 1,000’s of advertisers running ads right now without knowing what their ROAS or ACOS targets are.
They operate on feelings: “it FEELS like things are improving.”
They are then doomed since their optimization can’t be centered around a target. Don’t be doomed. Calculate your minimum ROAS and maximum ACOS with this video.
In the ever-evolving world of digital marketing, keeping up with new models of audience engagement is key to staying ahead. One such model gaining traction is PPV (Pay Per View).
Understanding how much each click costs on Google Ads is crucial for running efficient ad campaigns. Average CPC (Cost Per Click) varies across different industries and largely depends on your
Structured snippets are ad extensions that show extra details about your products or services. They can enhance your ads’ visibility and increase click-through rates. In this guide, we’ll walk you
It’s very normal for people to focus on keyword research, match types, budgets, and ads. Those are all extremely important and have a big part in your success on AdWords.
However, even the best ad, the perfect keyword, and an ideal budget is wasted on a bid that is either too expensive or too low.
Ever since their appearance, Universal App Campaigns have caused a bit of a stir, and have been received with a certain level of concern. Should we trust the algorithms? Are we losing control? These are questions that may have arisen in marketers’ minds.
In this article we will reveal the mysteries of how UAC works, where it can run, how to create it, and how to optimize it for success.
Split testing in Google Ads is, without a doubt, one of the most effective ways to improve ad performance by comparing different versions and determining what works best. By systematically
Your ads are only as good as your keyword block list.
We’ve come up with a list of 800 negative keywords that cover every industry. Beef up your Negative Keyword List with these ideas.
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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