100 Days of Google Ads Help: Maximize ROI with Expert Strategies

Day 47 of 100 Days of AdWords Help:8 Smart Bid Strategies to Help You Achieve Your Goals

Smart cars, smart TVs, SMART goals, smart people, smart ideas, smart money, and the list could go on. The word ‘smart’ is following us everywhere. So why not talk about smart bidding strategies?

Smart Bidding is the en vogue marketing concept that refers to Google Ads automated bid strategies. It uses machine learning to optimize for conversions or conversion value, all auction-based.

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Andreea Popa September 12, 2024

Single Keyword Ad Groups - Search Scientists

Single Keyword Ad Groups (SKAGs) –
The Good, the Bad, and the Ugly

In this post, we are going to cover a topic that is kind of a buzzword in the PPC industry: SKAGs – Single Keyword Ad Groups – an alternative, more granular way to structure your PPC account.

Why is this topic in the spotlight? Are SKAGs really the cream of the crop? Do they translate to sales?

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Andreea Popa August 8, 2024

Negative Keyword List - Search Scientists

The Most Comprehensive Negative Keyword List: 800 Words!

Your ads are only as good as your keyword block list.

We’ve come up with a list of 800 negative keywords that cover every industry. Beef up your Negative Keyword List with these ideas.

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Michael Erickson July 18, 2024

Google Adwords Sitelink Extensions | Search Scientists

Day 18 of 100 Days of AdWords Help: Sitelink Extensions

Welcome to Day 18 of 100 Days of Google Ads Help. In the previous post, you learned 20 ad copy strategies to put your Click Through Rates (CTR) ahead of

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Michael Erickson July 11, 2024

How To Add a User to Your Google Ads Account – A Step By Step Guide

Adding a new user to your Google Ads account is a matter of just a few clicks. Convince yourself here.

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Michael Erickson July 3, 2024

How To Tailor Your Ads Like A Pro – A Complete Guide On Ad Customizers

Curious to find out how a single text ad can be varied in hundreds of different ways and show only the most relevant variation to each potential customer? Welcome ad customizers!

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Claudia Ramba December 19, 2019

Showcase Shopping Ads – Skyrocket Your Product Visibility

If you’re not using Google Shopping Showcase Ads, then your Shopping Campaign is only performing half as well as it can.

Learn how these ads will improve your performance.

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Shire Lyon December 11, 2019

Smart Shopping Campaigns – Can They Boost Your E-commerce PPC Efforts?

Google Smart Shopping campaigns have caused some concerns among marketers and made them question if they can place their faith in the hands of machine learning.

However, even though they are mostly considered a “black box”, they can lead to great results.

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Claudia Ramba December 3, 2019

Google Local Campaigns – Drive Sales for Your Brick & Mortar Store

Most digital ads aren’t designed to achieve offline sales. Driving traffic to a website doesn’t mean you’ll have foot traffic to your store.

Google Local Campaigns solve the problems most digital ads cannot.

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Shire Lyon November 26, 2019

What Are Custom Affinity Audiences - Search Scientists

What Are Custom Affinity Audiences (+ How To Use Them To Fine-Tune Your Targeting)

You probably already have your basic demographic targeting in place (location, gender, and all that good stuff). That’s great to start off with, but if you want to take your Google Ads to the next level, then creating custom affinity audiences is an absolute must.

In this blog post, we walk you through all you need to know about these audiences.

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Andreea Popa July 19, 2019

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100 Days of Google Ads Help

Day 47 of 100 Days of AdWords Help:8 Smart Bid Strategies to Help You Achieve Your Goals

Single Keyword Ad Groups (SKAGs) –
The Good, the Bad, and the Ugly

The Most Comprehensive Negative Keyword List: 800 Words!

Day 18 of 100 Days of AdWords Help: Sitelink Extensions

How To Add a User to Your Google Ads Account – A Step By Step Guide

How To Tailor Your Ads Like A Pro – A Complete Guide On Ad Customizers

Showcase Shopping Ads – Skyrocket Your Product Visibility

Smart Shopping Campaigns – Can They Boost Your E-commerce PPC Efforts?

Google Local Campaigns – Drive Sales for Your Brick & Mortar Store

What Are Custom Affinity Audiences (+ How To Use Them To Fine-Tune Your Targeting)

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