100 Days of Google Ads Help: Maximize ROI with Expert Strategies

Day 49 Of 100 Days Of Google Ads Help: Dynamic Search Ads – Supercharge Your PPC Account

Howdy, Search Scientists friends! In today’s post, we are going to talk about Dynamic Search Ads (DSAs), Google Ads’ solution for you to increase your PPC campaigns’ reach and drive incremental volume to your website.

We’ll cover a lot of things, including what Dynamic Search Ads are, how their targeting works, who should use them and what their benefits are, and much more.

Let’s dive right in!

Read This Post »

Andreea Popa July 10, 2026

Google Local Campaigns – Drive Sales for Your Brick & Mortar Store

Most digital ads aren’t designed to achieve offline sales. Driving traffic to a website doesn’t mean you’ll have foot traffic to your store.

Google Local Campaigns solve the problems most digital ads cannot.

Read This Post »

Shire Lyon June 11, 2026

What Are Custom Affinity Audiences - Search Scientists

What Are Custom Affinity Audiences (+ How To Use Them To Fine-Tune Your Targeting)

You probably already have your basic demographic targeting in place (location, gender, and all that good stuff). That’s great to start off with, but if you want to take your Google Ads to the next level, then creating custom affinity audiences is an absolute must.

In this blog post, we walk you through all you need to know about these audiences.

Read This Post »

Sofiia Podash June 5, 2026

What to Know About Exact Match | Search Scientists

Exact Match Keywords in Google Ads: Complete Guide (2026)

In the next few days of AdWords Help, we’ll be exploring keywords, as we begin to build our first campaign. Specifically, we’ll be covering positive keyword match types, and their best practices.

Read This Post »

Michael Erickson May 12, 2026

$The Math Behind the Perfect Bid - google-ads-adwords$

Day 25 of AdWords Help: The Math Behind the Perfect Bid

It’s very normal for people to focus on keyword research, match types, budgets, and ads. Those are all extremely important and have a big part in your success on AdWords.

However, even the best ad, the perfect keyword, and an ideal budget is wasted on a bid that is either too expensive or too low.

Read This Post »

Michael Erickson April 9, 2026

Negative Keyword List - Search Scientists

The Most Comprehensive Negative Keyword List: 800 Words!

Your ads are only as good as your keyword block list.

We’ve come up with a list of 800 negative keywords that cover every industry. Beef up your Negative Keyword List with these ideas.

Read This Post »

Michael Erickson March 5, 2026

Showcase Shopping Ads – Skyrocket Your Product Visibility

If you’re not using Google Shopping Showcase Ads, then your Shopping Campaign is only performing half as well as it can.

Learn how these ads will improve your performance.

Read This Post »

Shire Lyon March 3, 2026

Google Adwords Sitelink Extensions | Search Scientists

Sitelink Examples (2026): 25+ Google Ads Sitelinks That Convert

Sitelinks are additional links shown beneath your Google Ad that take users to specific pages on your site. Common examples include “Contact Us,” “Pricing,” “Free Trial,” “Customer Reviews,” and “Locations.”

Read This Post »

Michael Erickson December 11, 2025

Single Keyword Ad Groups - Search Scientists

Single Keyword Ad Groups (SKAGs) –
The Good, the Bad, and the Ugly

In this post, we are going to cover a topic that is kind of a buzzword in the PPC industry: SKAGs – Single Keyword Ad Groups – an alternative, more granular way to structure your PPC account.

Why is this topic in the spotlight? Are SKAGs really the cream of the crop? Do they translate to sales?

Read This Post »

Andreea Popa November 13, 2025

Universal App Campaigns - UAC - Search Scientists

Universal App Campaigns (UAC) – Appvertising In Style

Ever since their appearance, Universal App Campaigns have caused a bit of a stir, and have been received with a certain level of concern. Should we trust the algorithms? Are we losing control? These are questions that may have arisen in marketers’ minds.

In this article we will reveal the mysteries of how UAC works, where it can run, how to create it, and how to optimize it for success.

Read This Post »

Claudia Ramba July 31, 2025

The PPC Science Blog

PPC how-tos and best practices

Get Scientific About Improving Your E-Commerce Store's PPC Marketing

100 Days of Google Ads Help

Day 49 Of 100 Days Of Google Ads Help: Dynamic Search Ads – Supercharge Your PPC Account

Google Local Campaigns – Drive Sales for Your Brick & Mortar Store

What Are Custom Affinity Audiences (+ How To Use Them To Fine-Tune Your Targeting)

Exact Match Keywords in Google Ads: Complete Guide (2026)

Day 25 of AdWords Help: The Math Behind the Perfect Bid

The Most Comprehensive Negative Keyword List: 800 Words!

Showcase Shopping Ads – Skyrocket Your Product Visibility

Sitelink Examples (2026): 25+ Google Ads Sitelinks That Convert

Single Keyword Ad Groups (SKAGs) –
The Good, the Bad, and the Ugly

Universal App Campaigns (UAC) – Appvertising In Style

Join Our Newsletter!

Search Scientists

Our Successes

PPC resources

The PPC Science Blog

PPC how-tos and best practices

Get Scientific About Improving Your E-Commerce Store's PPC Marketing​

100 Days of Google Ads Help

Join Our Newsletter!

Get Scientific About Improving Your E-Commerce Store's PPC Marketing