Enhanced Conversions is one of the most impactful settings in Google Ads that most advertisers either skip entirely or set up incorrectly. If you’re running any form of lead gen
Most digital ads aren’t designed to achieve offline sales. Driving traffic to a website doesn’t mean you’ll have foot traffic to your store.
Google Local Campaigns solve the problems most digital ads cannot.
You probably already have your basic demographic targeting in place (location, gender, and all that good stuff). That’s great to start off with, but if you want to take your Google Ads to the next level, then creating custom affinity audiences is an absolute must.
In this blog post, we walk you through all you need to know about these audiences.
Performance Max vs Standard Shopping for ecommerce: why PMax’s ROAS is a vanity metric, when to switch, and our exact PMax-to-Shopping transition framework.
The Google Ads Optimization Score is a critical metric that shows how well your ad campaigns align with Google’s best practices. Ranging from 0% to 100%, this score helps you
Do you have an accurate view of your PPC campaigns performance?
At Search Scientists, we’re auditing around 150 AdWords accounts every year. That’s about three different accounts a week.
Today, Mike discusses 7 of the most important points to check in an AdWords audit.
In the next few days of AdWords Help, we’ll be exploring keywords, as we begin to build our first campaign. Specifically, we’ll be covering positive keyword match types, and their best practices.
PPV means pay-per-view: a pricing model where people pay a one-time fee to access specific content, like live events, webinars, or premium videos, rather than a recurring subscription. In marketing,
It’s very normal for people to focus on keyword research, match types, budgets, and ads. Those are all extremely important and have a big part in your success on AdWords.
However, even the best ad, the perfect keyword, and an ideal budget is wasted on a bid that is either too expensive or too low.
Managing multiple Google Ads campaigns can sometimes feel like a never-ending cycle of clicking, waiting for pages to load, and repeating the exact same actions across dozens of ad groups.
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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