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Andreea Popa

Day 47 of 100 Days of AdWords Help:8 Smart Bid Strategies to Help You Achieve Your Goals

Smart cars, smart TVs, SMART goals, smart people, smart ideas, smart money, and the list could go on. The word ‘smart’ is following us everywhere. So why not talk about smart bidding strategies?

Smart Bidding is the en vogue marketing concept that refers to Google Ads automated bid strategies. It uses machine learning to optimize for conversions or conversion value, all auction-based.

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Andreea Popa September 12, 2024
Conversion Rate Optimization - Search Scientists
Karolina Facchin

Conversion Rate Optimization:
How to Go from Bounce to Sale

You may have looked at your website analytics lately and found that people are visiting, but they’re not filling out your lead form, or calling, or buying. No conversions mean your website isn’t doing its job, but how do you fix it?

You need to take a closer look to Conversion Rate Optimization!

Read on, we’re talking about seven valuable strategies that you can use for improving your website’s conversion rate.

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Karolina Facchin August 22, 2024
What are Google Shopping Ads?
Sofiia Podash

What are Google Shopping Ads?

Discover how Google Shopping Ads can effectively display your products to the right audience. This guide simplifies the setup process, explains the cost-per-click system, and provides advanced tips for optimizing

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Sofiia Podash June 17, 2024
How to Calculate ROAS Simply
Sofiia Podash

How to Calculate ROAS Simply

Calculate ROAS — a crucial step for evaluating your ad performance. This metric, known as Return on Ad Spend, effectively aligns your advertising investment with revenue outcomes. Firstly, here you’ll

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Sofiia Podash March 12, 2024
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