Welcome to PPC Myths vs. Reality, a series with the goal of equipping our readers and our YouTube subscribers with tested advice for running successful PPC campaigns. Make sure to
Smart cars, smart TVs, SMART goals, smart people, smart ideas, smart money, and the list could go on. The word ‘smart’ is following us everywhere. So why not talk about smart bidding strategies?
Smart Bidding is the en vogue marketing concept that refers to Google Ads automated bid strategies. It uses machine learning to optimize for conversions or conversion value, all auction-based.
Remember the days when Expanded Text Ads (ETAs) were your go-to? Well, those days are gone! In June 2022, ETAs took their final bow, handing over the reins to Responsive
You may have looked at your website analytics lately and found that people are visiting, but they’re not filling out your lead form, or calling, or buying. No conversions mean your website isn’t doing its job, but how do you fix it?
You need to take a closer look to Conversion Rate Optimization!
Read on, we’re talking about seven valuable strategies that you can use for improving your website’s conversion rate.
Know your data, know your PPC campaigns!
Today we’re sharing how we’re using data display to improve our internal processes and the PPC game for our clients.
In this article, we’ll dive into MCC Ads, or My Client Center, a powerful tool for managing multiple Google Ads accounts. If you’re juggling multiple accounts, MCC Ads can be
The Google Ads Optimization Score is a critical metric that shows how well your ad campaigns align with Google’s best practices. Ranging from 0% to 100%, this score helps you
Discover how Google Shopping Ads can effectively display your products to the right audience. This guide simplifies the setup process, explains the cost-per-click system, and provides advanced tips for optimizing
Product identifiers are essential tools for identifying and tracking products globally. They enhance business operations by simplifying inventory management, ensuring regulatory compliance, and improving online discoverability. In this article Search
When managing pay-per-click (PPC) campaigns, it’s important to use exact match keywords to target your ads precisely. This introduction explains what exact match keywords are, their benefits in advertising, and
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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