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How Can You Improve Your Google Ads Optimization Score?
The Google Ads Optimization Score is a critical metric that shows how well your ad campaigns align with Google’s best practices. Ranging from 0% to 100%, this score helps you
The Google Ads Optimization Score is a critical metric that shows how well your ad campaigns align with Google’s best practices. Ranging from 0% to 100%, this score helps you
Product identifiers are essential tools for identifying and tracking products globally. They enhance business operations by simplifying inventory management, ensuring regulatory compliance, and improving online discoverability. In this article Search
In today’s competitive world, brands face the challenge of standing out among many similar products or services. To meet this challenge, understanding brand archetypes is essential for a successful marketing
Mobile marketing trends change every year and most of them are correlated with the innovations of mobile devices.
Here are four channels that will certainly be among the top mobile marketing trends for 2020.
If you want to achieve success in the long run, learn how to leverage PPC advertising and social media.
Read on to see some easy-to-apply examples.
If you’re anything like us, we wait for CTA Conference all year. As always, the anticipation was worth the wait.
Interested in what happened at one of the biggest marketing conferences of 2019?
Search Scientists is a partially remote team. The way we approach meetings as a distributed team is crucial for pushing the company forward.
This post shares how we handle meetings and how we turn good ideas into tangible goals here at Search Scientists.
Usually, we talk about digital marketing as a means to sell online or drive people to your website. But what about the brick and mortar stores? In 2019, stores with physical locations don’t thrive unless they engage in the same types of activities online shops do.
The question is then, what can I do to get more people through my door?
After being around for 13 years and growing to 100 million members, Amazon Prime has clearly become a massive success.
In order to earn the Prime badge, clearly an important part of gaining success when selling on Amazon, you can participate in one of two programs: Seller Fulfillment Prime (SFP) or Fulfillment by Amazon (FBA).
In order to decide which is best for your business, let’s go over these in more detail.
When it comes to advertising reach, LinkedIn Ads can’t hold a candle to Google Ads… but does that mean you should write LinkedIn off immediately?
No, of course not.
While Google is and will probably always be the go-to platform for advertisers from around the globe, LinkedIn is quickly becoming a hot favorite among those who want to reach out to B2B decision makers.
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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