- Your First Few months -

Like any budding relationship, the key is communication. You can expect that in spades with Search Scientists. We make sure to be in communication with you early and often. We set the precedent that we’re here to acknowledge, educate, and grow your account.

On the first day of signing up (once you complete your onboarding tasks), expect to hear from your dedicated Campaign Manager, where they will cover the early stages of implementing a proven strategy to have your account get instantly healthier. All communication from your Campaign Manager will come from the [email protected] email.

In the spirit of transparency, you’ll be invited to your own dedicated Asana calendar, where you can get a bird’s eye view of the day-to-day tasks that are being performed in your campaigns.

 In The First Month, Expect To See Tasks Such As:

  • Historical data auditing
  • Branded campaign creation
  • Shopping campaign creation (if applicable)
  • Remarketing lists / Audiences being created
  • Negative keyword research
  • Gathering creatives for new image ads
  • Setting up automated rules to keep budgets and bids in check
  • Landing page feedback
  • And so much more 

 

We don’t just take care of your accounts in the short-term; we eye long-term success.

At Search Scientists, we believe good PPC is a marathon, not a sprint. There is no sort of “set-it-and-forget-it” strategy that can efficiently run your PPC in the long-term. Instead, we will continue to think of new strategies and ideas for improving your campaigns, and your results in the process. 

We discuss new and updated strategies each quarter, stemming from the historical data. We look at what has worked, what hasn’t worked, and where we go moving forward. We suggest any site changes that could help bounce rate and conversion rates. 

Month-over-month, quarter-over-quarter, and year-over-year growth are what we aim for to build a long-term and successful relationship.