There isn’t much as frustrating as feeling left in the dark about what is going on with your PPC team.
That’s why here at Search Scientists, we hit client communication hard.
At Search Scientists, we pride ourselves on being lifelong learners, and that pays large dividends in PPC. Constant algorithm changes, rule additions, new competition, and more can quickly change the landscape we work in.
It is not enough to simply optimize and tweak anymore. We must do thorough PPC planning and implement those strategies in order to thrive. And that’s exactly what you get at Search Scientists.
Optimizing a PPC account doesn’t mean much if there is no measurement for gauging success. That’s why at Search Scientists, we take time early in the client relationship to set up a private reporting dashboard as well as send regular in-depth data to our clients.
How did you choose the car you’re driving? The laptop you’re working on? The phone you’re using (too much) every day?
What was more important to you, the color of the car or being comfortable on long rides? The keyboard light or how fast your documents are loading? The fingerprint access or…? Yeah, you get the point. Benefits beat the hell out of features. And this is exactly what Jessica is going to talk about in today’s episode of PPC Myths vs. Reality: the benefits of opting for PPC Management Services.
In today’s video, the fourth in the series of PPC Myths vs. Reality, Jessica is going to talk about why you shouldn’t always manage your PPC campaigns yourself and when it’s time to outsource it and hand things over to PPC experts.
Something we talk to new clients about a lot is watchful PPC management and account activity.
There’s a myth floating around out there that 90% of the work with PPC is done in the first month – set it and forget it.
Today Jessica is going to show you just a couple of reasons why that’s wrong.
You’ll get advanced PPC Tips on everything from Google Ads to Bing Ads and beyond
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