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adwords bidding

bidding-strategy-adwords-google-ads
Andreea Popa

Day 47 of 100 Days of AdWords Help:8 Smart Bid Strategies to Help You Achieve Your Goals

Smart cars, smart TVs, SMART goals, smart people, smart ideas, smart money, and the list could go on. The word ‘smart’ is following us everywhere. So why not talk about smart bidding strategies?

Smart Bidding is the en vogue marketing concept that refers to Google Ads automated bid strategies. It uses machine learning to optimize for conversions or conversion value, all auction-based.

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Andreea Popa December 6, 2018
The Math Behind the Perfect Bid - google-ads-adwords
Michael Erickson

Day 25 of AdWords Help: The Math Behind the Perfect Bid

It’s very normal for people to focus on keyword research, match types, budgets, and ads. Those are all extremely important and have a big part in your success on AdWords.

However, even the best ad, the perfect keyword, and an ideal budget is wasted on a bid that is either too expensive or too low.

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Michael Erickson December 11, 2015
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