Comments on: How to Calculate Your Target ROAS and ACOS for PPC https://www.searchscientists.com/how-to-calculate-your-target-roas-and-acos-for-ppc/ We've Got PPC Down to a Science Mon, 06 Oct 2025 21:16:52 +0000 hourly 1 By: David Ward https://www.searchscientists.com/how-to-calculate-your-target-roas-and-acos-for-ppc/#comment-7735 Wed, 11 Oct 2017 11:50:00 +0000 https://www.searchscientists.com/?p=6783#comment-7735 Hi Michael,

Nice article – one quick question: I’m trying to analyze a large report which looks at the performance of an account over the space of 2 months. In this report I can see the KW performance for a certain day – The cost, the revenue, the ROAS etc.

I’m trying to summarize this data and show the client which ad groups and campaigns are performing well ROAS wise however since ROAS is a ratio I’m not sure how to do this. Is there another formula or method whereby ROAS can be represented as a whole number of $ amount so that it can be summarized at a campaign or ad group level?

Kind regards,

David

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