When most marketers think about SEO, Google dominates the conversation. But here’s what many are missing: Bing powers over 1 billion searches every month — and its users tend to be older, more affluent, and more likely to convert.
If you’re not tracking your keyword rankings on Bing, you’re leaving traffic — and revenue — on the table.
A Bing keyword tracker gives you the visibility you need to understand where your content stands on Microsoft Search, identify opportunities your competitors are missing, and make data-driven decisions that grow your organic presence.
In this guide, we’ll cover:
- Why Bing keyword tracking matters more than you think
- The best Bing keyword tracker tools available today
- How to set up and use a Bing keyword tracker effectively
- Tips to improve your Bing rankings based on tracking data
Let’s get into it.
Why Bing Keyword Tracking Matters
Before diving into tools and tactics, it’s worth understanding why Bing deserves a spot in your SEO strategy.
Bing holds roughly 9–12% of the global search market — and that number climbs significantly in the United States, where it commands over 27% of desktop searches. Combined with Yahoo (which runs on Bing’s infrastructure) and DuckDuckGo, Microsoft’s search ecosystem reaches an even wider audience. Its users tend to skew toward the 35–65 age group, have higher household incomes, and are more likely to make purchasing decisions online — making them an audience worth targeting. If your business serves this demographic, ignoring Bing isn’t just a missed opportunity; it’s a strategic mistake.
There’s another advantage that often goes unnoticed: competition. Because fewer businesses actively optimize for Bing, reaching the top of its results pages is generally easier than on Google. With the right keyword tracking strategy in place, you can capture high-intent traffic with significantly less effort. And with Microsoft’s ongoing integration of AI-powered search through Copilot, Bing’s user base is only growing — making now the right time to start paying attention.
What Is a Bing Keyword Tracker?
A Bing keyword tracker is a tool that monitors where your website ranks on Bing’s search engine results pages (SERPs) for specific keywords over time.
Unlike one-time rank checks, a keyword tracker gives you:
- Historical ranking data — see how your positions change over weeks and months
- Competitor comparisons — track how you stack up against rival websites
- SERP feature monitoring — identify when featured snippets, local packs, or image results appear
- Keyword movement alerts — get notified when rankings drop or spike
- Geo-specific tracking — monitor rankings by country, state, or city
Without consistent tracking, you’re essentially flying blind — you won’t know if your SEO efforts are working or where you’re losing ground.
The Best Bing Keyword Tracker Tools in 2025
Here’s a breakdown of the top tools for tracking Bing keyword rankings:
1. SEMrush
SEMrush is one of the most comprehensive SEO platforms available, and its Position Tracking feature fully supports Bing. You can track unlimited keywords across multiple search engines and locations simultaneously.
Best for: Agencies and businesses that need an all-in-one SEO suite.
Key features:
- Daily ranking updates for Bing and Google
- Competitor tracking and visibility scoring
- SERP feature tracking
- Customizable reports and email alerts
Pricing: Starts at $139.95/month
2. Ahrefs
Ahrefs’ Rank Tracker includes Bing as a supported search engine alongside Google and Yahoo. It’s known for its clean interface and accurate data.
Best for: SEO professionals who prioritize backlink and keyword research alongside rank tracking.
Key features:
- Bing-specific ranking data by country
- Competitor rank comparison
- Share of Voice metric
- Scheduled email digests
Pricing: Starts at $129/month
3. Moz Pro
Moz Pro’s Rank Tracker supports Bing tracking and is one of the more beginner-friendly options on the market. It includes Moz’s proprietary Domain Authority metric, which can help contextualize your ranking potential.
Best for: Small to mid-sized businesses and SEO beginners.
Key features:
- Bing and Google rank tracking
- Keyword difficulty scores
- Page optimization recommendations
- Weekly ranking digests
Pricing: Starts at $99/month
SERPWatcher is a lightweight, affordable rank tracking tool that includes Bing support. It’s ideal for freelancers, bloggers, and small businesses that need straightforward rank tracking without a large budget.
Best for: Budget-conscious users who need simple, reliable tracking.
Key features:
- Daily ranking updates
- Bing and Google support
- Performance Index score
- Easy-to-read dashboard
Pricing: Starts at $29/month
5. AccuRanker
AccuRanker is built specifically for rank tracking — it’s not an all-in-one SEO tool. This focus means it delivers some of the fastest and most accurate rank tracking data available, with full Bing support.
Best for: Agencies and power users who need fast, accurate, large-scale tracking.
Key features:
- On-demand rank refreshes
- Bing, Google, and YouTube tracking
- Advanced filtering and segmentation
- White-label reporting
Pricing: Starts at $116/month for 1,000 keywords
6. Bing Webmaster Tools (Free)
Don’t overlook Microsoft’s own free platform. Bing Webmaster Tools provides performance data directly from the source, including which keywords are driving impressions and clicks on Bing.
Best for: Anyone who wants free, first-party Bing data.
Key features:
- Keyword performance reports (impressions, clicks, CTR)
- Search term discovery
- Site health and crawl reports
- URL inspection tool
Pricing: Free
| Tool | Best For | Key Features | Pricing |
|---|---|---|---|
| SEMrush | Agencies & businesses needing an all-in-one SEO suite |
|
From $139.95/mo |
| Ahrefs | SEO pros who prioritize backlink & keyword research |
|
From $129/mo |
| Moz Pro | Small to mid-sized businesses & SEO beginners |
|
From $99/mo |
| SERPWatcher | Budget-conscious users needing simple tracking |
|
From $29/mo |
| AccuRanker | Agencies & power users needing large-scale tracking |
|
From $116/mo |
| Bing Webmaster Tools | Anyone wanting free, first-party Bing data |
|
Free |
How to Set Up a Bing Keyword Tracker: Step-by-Step
Once you’ve chosen a tool, here’s how to set it up effectively:
Step 1: Define Your Target Keywords
Start by identifying the keywords you want to track. Focus on:
- Head terms — broad, high-volume keywords (e.g., “keyword tracker”)
- Long-tail keywords — more specific, lower-competition phrases (e.g., “best Bing keyword tracker for small business”)
- Branded keywords — your company or product name
- Competitor keywords — terms where competitors currently outrank you
Aim for a mix of keywords at different funnel stages: informational, navigational, and transactional.
Step 2: Add Your Domain
Enter your website’s domain into the tracking tool. Most platforms also let you add competitor domains so you can benchmark your performance side by side.
Step 3: Select Bing as Your Search Engine
In most tools, you’ll choose which search engines to track. Make sure to select Bing explicitly — don’t assume Google tracking covers Bing automatically.
Step 4: Set Your Target Location
Specify the geographic market you’re targeting — country, state, or city level. If you serve multiple markets, set up separate tracking projects for each.
Step 5: Configure Alerts and Reporting
Set up automated alerts for significant ranking changes (e.g., any keyword that drops or rises more than 5 positions). Schedule weekly or monthly reports to review progress over time.
Step 6: Verify with Bing Webmaster Tools
Connect your site to Bing Webmaster Tools for free, first-party data. This gives you an additional layer of insight alongside your rank tracker and helps Bing crawl and index your pages more effectively.
| Step | Action | What to Do |
|---|---|---|
| 1 | Define Your Target Keywords |
Build a focused keyword list before setting anything up.
|
| 2 | Add Your Domain | Enter your website's domain into the tracking tool. Add competitor domains too so you can benchmark your performance side by side from day one. |
| 3 | Select Bing as Your Search Engine | In your tool's settings, explicitly select Bing as the target search engine. Don't assume Google tracking covers Bing automatically — it doesn't. |
| 4 | Set Your Target Location | Specify the geographic market you're targeting — country, state, or city level. If you serve multiple markets, set up separate tracking projects for each location. |
| 5 | Configure Alerts & Reporting | Set up automated alerts for significant ranking changes (e.g. any keyword that drops or rises more than 5 positions). Schedule weekly or monthly reports to review progress over time. |
| 6 | Verify with Bing Webmaster Tools | Connect your site to Bing Webmaster Tools for free, first-party data. This adds an extra layer of insight on impressions, CTR, and crawl health — and helps Bing index your pages faster. |
How to Use Bing Keyword Tracking Data to Improve Your Rankings
Tracking data is only valuable if you act on it. Here’s how to turn your ranking reports into real SEO improvements:
Identify Quick-Win Opportunities
Look for keywords ranking in positions 4–15. These are your “low-hanging fruit” — pages already visible to Bing users but not yet on page one. A few targeted optimizations (stronger title tags, better content structure, additional backlinks) can push these into the top three.
Investigate Ranking Drops Quickly
When a keyword drops suddenly, investigate within 48 hours. Common causes include:
A competing page with fresher, more comprehensive content
Technical issues (crawl errors, slow page speed)
A shift in Bing’s algorithm
Lost backlinks
The sooner you identify the cause, the sooner you can course-correct.
Monitor Competitor Movements
If a competitor jumps above you for a high-value keyword, analyze their page. What are they doing differently? Look at content depth, on-page optimization, and their backlink profile.
Track Seasonal Trends
Some keywords spike at specific times of year. Your tracking data will reveal these patterns over time, allowing you to publish or refresh content in advance of peak search periods.
Measure the Impact of Content Updates
When you update an existing page or publish a new one, tracking lets you see exactly how your rankings shift in response. This feedback loop helps you refine your content strategy over time.
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Bing SEO vs. Google SEO: Key Differences to Know
If you’re already doing Google SEO, most of what you know applies to Bing — but there are a few important differences worth keeping in mind as you track and optimize:
| Factor | Bing | |
|---|---|---|
| Backlinks | High weight | Important, but social signals also matter |
| Social Signals | Minimal impact | More influential |
| Exact Match Domains | Largely devalued | Slightly more weight |
| Meta Keywords | Ignored | Still considered |
| Older Content | Freshness valued | Established content trusted |
| Multimedia Content | Indexed well | Strong image and video search |
Final Thoughts
Bing may not be Google, but it’s far from irrelevant. With a growing user base, high-value demographics, and less competition for top rankings, Microsoft Search represents a genuine opportunity for businesses willing to invest in it.
A reliable Bing keyword tracker is your foundation for capturing that opportunity. It tells you where you stand, where you’re moving, and where to focus your efforts next.
Whether you choose a full-featured platform like SEMrush or Ahrefs, or start simple with Bing Webmaster Tools and SERPWatcher, the most important step is the same: start tracking.
The businesses ranking at the top of Bing today didn’t get there by accident — they tracked, optimized, and iterated. Now it’s your turn.
Ready to take your SEO beyond Google? Start tracking your Bing keyword rankings today and discover the traffic you’ve been missing.
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